Playing a bit of a trick on the eyes, floral designer Erik Witcraft, AIFD, creates a stunning oblong candle centerpiece for a wedding reception. While the lush design appears to be a collection of four individual arrangements, it is a single horizontal unit. Featuring Alexandra Farms’ spectacular peachy-pink ‘Miyabi’ Wabara Garden Roses, the design also comprises spray garden roses, ‘Green Ball’ Dianthus and pepperberry. READ MORE…
This hi-impact design features Pantone’s color of the year with Rio Roses products such as dark blue delphinium and beautiful yellow roses. Learn the tricks Erik uses as he creates structure and style with unexpected elements.
Watch as floral designer Erik Witcraft, AIFD, creates a beautiful and versatile lantern arrangement that can be used for both wedding ceremonies and receptions. This trend-forward design showcases Alexandra Farms’ exquisite blush-pink ‘Tsumugi’ Wabara Garden Roses nestled among a virtual “forest” of textural foliages – all “growing” around, through and over an ornate Victorian iron lantern. READ MORE…
This alternative floral design idea—like rock ’n roll—may not appeal to all, but it will find fans among those who appreciate new and nontraditional expressions of art. Find the beat here…
A contemporary design for a hipster bride or an adventurous prom-goer who want an unconventional bouquet, check out this decorative architectural aesthetic from Erik Witcraft, AIFD, CFD…
Every floral designer needs to know how to create a standing easel design that will serve the expressive needs of a memorial or funeral service with beauty, elegance, and dramatic impact. See how here…
This versatile, intricate piece of floral jewelry is simple, fast to create and offers high profit potential. Watch here…
As part of the celebratory release of From Bud to Open Bloom, the company presents this Q&A session with David J.C. Austin himself. A great interview to start the new year. We hope you enjoy…
