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Slow Flowers Journal Articles

Slow Flowers Journal

The spectacular new book from Debra Prinzing, Seattle-based author and founder of the “Slow Flowers Movement,” shines a light on the leaders, best practices, floral artistry and creative experiences that are changing the floral marketplace via locally and sustainably grown flowers.

Styled and Storied

The COVID-19 pandemic and its theme of survival and resilience clearly altered the 2020 wedding landscape. Like many professional florists, designers are juggling refunds, redesigns, rescheduled dates and more. Learn how this group has learned to innovate…

Composed By Nature

Unlike most florists who head to a wholesaler with their shopping lists, Kailla Platt can usually be found in her garden clippers in hand. Learn more…

Local Flowers for Wine Country

Olivia Rivas connects her sustainable values with an aesthetic that reflects the unique beauty of Northern California.

What Freelance Floral Designing Has Taught Me about Flowers, People and Growing Up

The first time I got on a plane by myself was last October, I was 18, and I was flying across the country to do floral design work for someone I had never met.

Designer’s Choice

Designer’s Choice

Valentine’s Day was a huge success for Sellwood Flower Co., a retail flower shop located in one of Portland, Oregon’s busy pedestrian-friendly neighborhoods. It felt like a fitting

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A Prairie Gathering

A Prairie Gathering

A first for the American Flowers Week botanical couture series, with a new state and a new look: A prairie-inspired creation from Moníca Pugh, of Floras & Bouquets LLC in Sioux Falls, South Dakota

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Petal Patterns

Petal Patterns

The prolific trial gardens and flower fields of Johnny’s Selected Seeds in Albion, Maine, a location for an American Flowers Week look in 2019, have inspired a new guest designer for 2020.

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Hawaii Orchid Opulence

Hawaii Orchid Opulence

In 2018, Alison Grace Higgins, of Grace Flowers Hawaii in Honokaa, Hawaii, and her team created stunning male and female garments for American Flowers Week to highlight the vibrant

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Washington Designer Dahlias

Washington Designer Dahlias

Sarah Pabody, of Triple Wren Farms, lives and breathes Dahlia at the farm she operates with her husband, Steve Pabody, in the northwest corner of Washington State. As a farmer-florist, she also runs Triple Wren Weddings,

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Alaska Peony Princess

Alaska Peony Princess

Kim Herning, of Northern Lights Peonies in Fairbanks, Alaska, returns to share her second couture look expressing the unique character and beauty of the peonies she grows.

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Flowers, Faces and Fashion

Flowers, Faces and Fashion

The playful and charming personalities that Tamara Hough posts on her Instagram feed (@morning.glory.flowers) capture the imagination as the perfect expression of American Flowers Week.

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About American Flowers Week

About American Flowers Week

American Flowers Week is the advocacy, education and outreach campaign produced by Slow Flowers Society and slowflowers.com. Learn more at americanflowersweek.com, where you can

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