Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.
Dried flowers are hot again, and they’re back in a big way. Meet several florists who are designing arrangements with them and growing them for today’s consumers.
Christin Geall is a designer, writer, gardener and photographer whose work focuses on the intersection of nature, culture and horticulture.
In her Book THE EARTH IN HER HANDS<,Author Jennifer Jewell spent one year conducting interviews with women who she calls “influencers who are creating change from the ground up.” Rich with personal stories and insights, Jennifer’s portraits reveal a devotion that transcends age, locale or background, reminding us of the profound role of green growing things in our world—and our lives. [More]
Discover all the advancements being made in creating floral packaging materials with sustainable, eco-friendly materials. They could change the way we do business — for the better! Read more […]
Three stories in this issue of Slow Flowers journal:
1) How Jim Martin, EMC, owner of Compost in My Shoe in Charleston, S.C., integrates horticulture, farming and floristry
2) How Morgan Anderson, Ph.D., owner of The Flori.Culture in Scottsdale, Ariz., creates seasonal “collections” of floral designs
3) An interview with Susan McLeary about her new book, “The Art of Wearable Flowers, and how-to instructions for a floral bangle bracelet from the book.
Read more […]
Make that money! Discover how a retail nursery and cut-flower farm in Washington state has turned its growing fields into a destination wedding venue. Also check out Erin Benzakein’s latest book, “A Year in Flowers,” and a mobile flower shop on Long Island. Cool stuff! [Read more …]
Debra Prinzing’s Slow Flowers Journal No. 30 explores the 2020 Slow Flowers’ Floral Insights and Industry Forecast and takes a look at how Julio Freitas’ The Flower Hat workshops expose students to a balance of growing and design knowledge, with added focus on branding and business; plus the “Sustainable Flowers Workshop” debuts in Calgary […]
