Energize your floral design team. Here’s how. 

By Jules Lewis Gibson 

In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door. But do you take time to celebrate? Keep reading to learn why you really should. 

Celebrating big wins, small victories, personal milestones and industry events can brighten your team’s day, energize your shop’s culture and remind everyone why they love working with flowers. And let’s be honest—celebrations are fun! 

Here are creative ways florists can weave celebration into their shop culture: 

Celebrate Shop Achievements and Milestones 

Hit a record Mother’s Day sales goal? Land a big wedding contract? Reach five years in business? 

  • Host a shop breakfast or team lunch. 
  • Surprise your staff with personalized thank-you bouquets. 
  • Share a “team highlight reel” on social media to show customers the faces behind the flowers. 

Celebrate Your Team’s Personal Milestones 

Your team is your greatest asset. Be sure they know it! 

  • Create a “Birthday Bloom” tradition. Let the birthday person choose their favorite flower for the week’s window display. 
  • Make a scrapbook or bulletin board of photos celebrating your employee’s weddings, babies, graduations and anniversaries. 
  • Gift a small plant or bouquet to honor personal achievements like finishing floral design school or earning a new certification. 

Celebrate Seasonal and Calendar Holidays 

Valentine’s Day, Mother’s Day and Christmas are obvious—but why stop there? 

  • Plan a “Harvest Arrangement Day” with pumpkin centerpieces in the fall. 
  • Host a winter wreathmaking afternoon for staff and loyal customers. 
  • Even quieter months can include themed displays. Think pastel Easter florals or bright arrangements for summer festivals. 

Celebrate Quirky “National” Days 

National Tulip Day, National Rose Day or even National Cupcake Day can spark creativity and joy. 

  • Run a quick social media giveaway: “Post your favorite tulip memory and win a bouquet!” 
  • Invite customers for a 15-minute demo on how to care for that featured bloom. 
  • Surprise your team with treats that match the theme. Rose-shaped cookies, anyone? 

Celebrate Your Customers 

A culture of celebration extends beyond your team. 

  • Host a Customer Appreciation Day with mini-bouquets for walk-ins. 
  • Offer a loyalty punch card with a free arrangement after a certain number of purchases. 
  • Snap photos with regular customers and feature them on a “Wall of Bloom Fans.” 

Celebrate Your Community 

Florists are often at the heart of local life. Experiment with creative ways to put your shop out there. 

  • Partner with nearby cafes or bakeries for joint events like “Flowers & Pastries Friday.” 
  • Donate centerpieces to a local charity event and publicly celebrate the partnership. 
  • Enter your shop in local parades or festivals—flowers make everything brighter! 

Celebrate Learning and Growth 

  • Schedule a monthly design challenge: pick an unusual flower or theme and see what each designer creates. 
  • Reward continuing education. Pay for workshops and celebrate the team member who completes them. 
  • Share new techniques in a “Lunch & Learn” session with snacks and laughter. 

An Easy Tip to Get Started 

At your next team meeting, add this simple question to the agenda: “How can we improve our culture of celebration?” It will likely spark some lively discussion. Engaging your staff in some unexpected fun is a sure way to chase away the doldrums and instead boost enthusiasm and comradery.  

Review the categories in this article and mark your shop calendar with special days and milestones to celebrate. Then, plan the fun! Order treats, create a theme arrangement or set up a team photo op. When you create a culture of celebration in your flower shop, you don’t just grow beautiful blooms—you grow a happier, stronger and more energized team.