A retail gift experience in a modern florist shop

Step 1

Place a 4-inch-square block of floral foam, soaked in flower-nutrient solution, into each FlowerBox container. Arrange several strips of New Zealand flax leaves, in an arched manner, into each cube, “traveling” from one container to another. Next, place doubled lengths of decorative aluminum wire into the containers, in a similar manner. These materials will not only create rhythm and movement but also will physically and visually connect the three component designs, creating a single centerpiece.

Step 2

Arrange carnations low into each container, near the surface of the floral foam, in a “pave” manner. Next, arrange ‘Sweet Unique’ roses and stems of zonal geranium foliage among and slightly above the carnations. Then, arrange Ranunculus blooms and buds a bit taller, allowing them to “dance” above and across the design.

Step 3

Finish the design by placing stems of Phalaenopsis prominently above and to the sides of the roses and carnations, to further visually connect the designs— and add a level of luxury.

Component (or composite) designs are extreme versatile: They can function individually, offering numerous options (one here, one there), or they can be clustered and connected, either in a “row” or in geometric configurations (“circle,” square or triangle), to accommodate any table shape or size. In addition, they can be gifted to multiple guests at the conclusion of an event.

In this collection, which features fabulous blooms from Equiflor/Rio Roses and sustainable, ecofriendly containers from FlowerBox, floral designer Erik Witcraft, AIFD, CFD, creates a “triptych” centerpiece— the three components of which are joined, both visually and physically, with botanical and nonbotanical materials. This collective composition is ideal for an oval or rectangular table in a dining room or a boardroom. Of course, there are many other placement options for a design of this type—mantel, credenza, console, counter, etc.—and it can be expanded to any desired length with additional component units.