Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving...
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during this hectic time and...
By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically...
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do...
Tips for understanding how colors interact, to elevate not only your designs but also your professionalism Text and...
Tips for establishing an image and reputation that will attract likeminded customers and build loyalty and advocacy By...
An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli...
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your...
