Slow Flowers Journal Articles

The spectacular new book from Debra Prinzing, Seattle-based author and founder of the “Slow Flowers Movement,” shines a light on the leaders, best practices, floral artistry and creative experiences that are changing the floral marketplace via locally and sustainably grown flowers.

The COVID-19 pandemic and its theme of survival and resilience clearly altered the 2020 wedding landscape. Like many professional florists, designers are juggling refunds, redesigns, rescheduled dates and more. Learn how this group has learned to innovate…

Unlike most florists who head to a wholesaler with their shopping lists, Kailla Platt can usually be found in her garden clippers in hand. Learn more…

Olivia Rivas connects her sustainable values with an aesthetic that reflects the unique beauty of Northern California.

The first time I got on a plane by myself was last October, I was 18, and I was flying across the country to do floral design work for someone I had never met.