NEW ISSUE
Our July Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Florist Spotlight
- From Petal to Pistil
- Foliage ManipulationÂ
- Holiday Decor with Ribbon:
What’s Trending - Rooted in Resilience
- Trade Associations
- Collaborate with Confidence  Â
- Invest in Yourself
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
U.S. Consumer Views on Sustainability in Floral Purchases
The Floral Marketing Fund’s recent study, U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry, explores consumers’ perspectives on sustainable practices, including locally-sourcing flowers, among many other...
The 12 Best “Jeopardy” Questions Inspired by Flowers
Fun trivia questions inspired by flowers. Full Article Here Source: flowerpowerdaily.com The 12 Best “Jeopardy” Questions Inspired by Flowers By Jill Brooke Of the many flower related questions, here are 12 “Jeopardy” questions inspired by the garden....
Call for Submission for the Pets in Petals Contest
We invite you to showcase your finest creations in pet floral arrangements.We want to see your furry friends adorned with flowers. All type of animals are welcome. It's simple, submit images showcasing your finest floral designs on animals for an opportunity to...
New York Botanical Garden’s 2025 Orchid Dinner
This February, the New York Botanical Garden hosted an enchanting evening that beautifully blended floral artistry, a historic backdrop and a glamorous guest list. Full Article Here Source: Accent Decor Inside the New York Botanical Garden’s 2025 Orchid Dinner...
🌼MORE INDUSTRY NEWS
FROM OUR PAGES
FEATURES
Valentine’s Day Profit Planner
Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It will soon be time to start (or continue, hopefully) planning for Valentine’s Day, the first big holiday of a brand-new year. In fact, Valentine’s Day...
Balloon Mania
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...
The Art of Gift Baskets
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long. By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...
Permanent Botanicals
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this resurging category. By Nita Robertson, AIFD, CFD Patience Pickner, AIFD, CFD, PFCI, SDCF Today’s highest quality—and,...
Making Time for Holiday WorkshopsÂ
No time for a break, get yourself geared for a holiday-themed workshop! By Andrew Joseph Although the fall season replaces summer this month, a florist’s work is never done, especially where the anticipation of offering holiday workshops in just a month or two is...
🌼MORE ARTICLES
TRENDS
A Florist’s Guide to Edible Flowers
By Tonneli Grüetter From urban culinary hot spots such as New York City’s Il Fiorista (a...
Over The Rainbow
Flowers by Just Bloomed FlowersLet your colors fly! LGBTQ+ communities across the globe celebrate...
Boutonnière On-Trend
By Jill Brooke, FlowerPowerDaily.com  When The New York Times announced that flower brooches...
The independent florists delivering cool and creative blooms in London
The independent florists delivering cool and creative blooms in London The capital’s floral...
🌼MORE FLORAL TRENDS
FLORIST SPOTLIGHT
🌼SEE ALL
Rebel Girl Floral
Rebel Girl Floral is not your traditional flower shop. At least that’s the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.
Sarah, founder of Poppy Flora Studios, master of nature-inspired design, hopes to inspire others.
Poppy Flora Studios is more than just a florist. Sarah, the founder, is regarded as one of the masters of nature-inspired design. Her style is not only aesthetically beautiful and artistic but always with the intent to inspire.
Shean Strong
For Shean Strong, a 31-year-old former biochemistry major working toward becoming a doctor dramatically changed career paths and became a floral designer, finding that, for him, wedding
DESIGN TUTORIALS
🌼SEE ALL
A New Era for Wrist Corsages
BoutStix™ has become a go-to for many florists when making boutonnières. New to the BoutStix™ line is Wristix™, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now, with the...
Dazzling Duo
Coordinating corsage and boutonnière for style-setting prom-goers Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon The approaching prom season offers myriad opportunities for florists to show off their creativity and awareness of...
Eco-Friendly Suspended Arrangement
NYC floral designer Juan Villanueva shares a dramatic design idea that is considerate of the environment Floral design, photos and text by Juan M. Villanueva Villanueva Designs New York, N.Y. At Villanueva Designs, we often incorporate dramatic suspended floral...
Garden-inspired Memorial Tribute
A sympathy design created to showcase a cremation urn, photo or other remembrance of the deceased, or a trio of pillar candles. Floral design, photos and text by Nita Robertson, AIFD, CFD The rate of cremations in the U.S. has been steadily rising over the past two...
🌼 SEE MORE
BUSINESS AND MARKETING
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International Women's Day as a significant...
The Life of a Traveling Freelance Floral Designer
Tips for sharing your vision and expectations with freelancers—enabling them to perform at peak efficiency. By Molly Lucille Freelancing has long been a backbone of the flower industry, and it has grown exponentially as a career-style choice for many designers and as...
Managing Online Reviews of Your Business
Tips for responding to comments posted about your business—both good and bad reviews By Andrew Joseph According to no less an authority on not being ignored, famed author and bon vivant Oscar Wilde once said, “There’s only one thing in the world worse than being...
Step Up Your Game with Podcasts
Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you financially, creatively and emotionally By Nita Robertson, AIFD, CFD For consumers and businesspeople alike, podcasts can be a great source of...
🌼MORE BUSINESS ARTICLES
CREATIVITY AND EDUCATION
Readers’ Choice Awards 2023: Celebrating Your Favorites
FR’s inaugural recognition of our readers’ favorite designers—and more—of the year By Tonneli Grüetter In October, we opened our polls for the first time ever, inviting you to have your voices heard, and, indeed, you spoke up! Over the course of two weeks, 1,500 of the most...
European Floral Art
Floral designs and text by Max Hurtaud Max Hurtaud Master Florist Brussels, Belgium maxhurtaud.com @maxhurtaud Photos by Gaziano Photography Brussels, Belgium @gaziano.photography Floral art never stops evolving, and from one country to another, it differs...
Enter Our July Best in Blooms Design Contest- American Grown Edition
Submission for the Florists' Review BEST IN BLOOMS July 2023 Contest Submit your entry below to become a semi-finalist in our BEST in Blooms July 2023 American Grown contest. Four semi-finalists will be chosen to compete in the finals, celebrating American Grown...
Ikebana: Having Its Moment
By Jill Brooke Ikebana, the Japanese art of flower arranging that emphasizes form and balance and dates back to the 7th century, seems to be having a moment. The style, which translates as “way of flowers,” instructs its devoted practitioners to follow strict rules:...
🌼MORE ARTICLES
