Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists.
[/et_pb_text][et_pb_heading title=”Mission” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||9px|||” global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||24px|||” global_colors_info=”{}”]Our goal is to establish International Women’s Day as a significant occasion for honoring women through the tradition of giving flowers. March 8th, IWD, is an excellent opportunity to express our gratitude to mentors, teachers, friends, family, and all the influential women in our lives. By providing florists with a comprehensive and well-structured marketing plan, complete with all necessary creative materials and guidelines for an effective campaign, we are fostering local growth that has the potential to create enduring effects on a nationwide level!
[/et_pb_text][et_pb_heading title=”We are offering this extensive marketing roadmap, valued at over $10,000, to florists for FREE! ” _builder_version=”4.25.0″ _module_preset=”default” title_level=”h2″ module_alignment=”center” global_colors_info=”{}”][/et_pb_heading][/et_pb_column][/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”|0px||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]How We Achieve This:
Our strategy includes a comprehensive 8-week marketing strategy for florists, complete with ready-to-use creative materials, email templates, social media packets, press releases and step-by-step guidance available for download beginning January 15th. Florists can employ these tools in their original form or customize them for their brand.
The Creative toolkit available February 1st provides over 50 Social Media Posts and Videos as well as pre-written content and suggested hashtags. Also, we include press releases professionally written for local media outlets and emails for your marketing plans.
Similar to how Florists’ Review led the initiative in the 1920s to transform Mother’s Day into a significant occasion for flower gifting, we are committed to elevating International Women’s Day into a major holiday to honor women with flowers. By enabling florists throughout America to establish and enhance their brand within their local communities, we believe we can develop International Women’s Day into a festive and prosperous occasion for everyone.
[/et_pb_text][/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Part 1 of our 2025 IWD Marketing Plan is available for download!” _builder_version=”4.25.0″ _module_preset=”default” title_text_color=”#138936″ global_colors_info=”{}” custom_margin=”||13px|||”][/et_pb_heading][et_pb_button button_url=”https://floristsreview.myshopify.com/products/international-womens-day-2025-marketing-bundle-1″ url_new_window=”on” button_text=”Click Here to Download” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_bg_color=”#20c15e” hover_enabled=”0″ global_colors_info=”{}” button_text_color=”#FFFFFF” button_bg_enable_color=”on” sticky_enabled=”0″][/et_pb_button][et_pb_divider _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” custom_margin=”54px||36px|||”][/et_pb_divider][et_pb_heading title=”Part 2 of our 2025 IWD Marketing Plan is available for download!” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#E02B20″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”||21px|||”][/et_pb_heading][et_pb_button button_url=”https://floristsreview.myshopify.com/products/international-womens-day-2025-marketing-bundle-2″ url_new_window=”on” button_text=”Click Here to Download” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_bg_color=”#E02B20″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ button_text_color=”#FFFFFF” button_bg_enable_color=”on” custom_margin=”-10px|||||”][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”12px||14px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”History of IWD” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||10px|||” global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]International Women’s Day began in the U.S. in 1909, inspired by women standing up for better working conditions. In 1910, at the second International Conference of Working Women held in Copenhagen, Clara Zetkin proposed that every year in every country there should be a celebration on the same day – a Women’s Day – to press for their demands. The proposal was greeted with unanimous approval by the conference of over 100 women from 17 countries. March 8 was officially adopted in 1913 and has been the day to honor and advocate for women’s achievements and rights ever since. The United Nations started celebrating the day in 1975, helping to solidify March 8 as a day of international recognition for women’s issues and progress.
Modern Times:
Today, IWD is not affiliated with any one group, but brings together governments, women’s organizations, corporations, and charities. The day is marked with arts performances, talks, rallies, networking events, conferences, and marches. Themes are often adopted by organizations to reflect contemporary issues and focus advocacy efforts. The history of International Women’s Day is one of persistence, courage, and the undying demand for equality and recognition of women’s contributions to society.
Special thanks to our marketing partners for making this IWD 2025 program possible!
Alexandra Farms
Instagram Handle: @alexandrafarms https://www.instagram.com/alexandrafarms
Website: https://www.alexandrafarms.com
AFE (American Floral Endowment)
Instagram Handle: @american_floral_endowment. https://www.instagram.com/american_floral_endowment
Website: https://endowment.org
Boutstix
Instagram Handle:@boutstix www.instagram.com/boutstix
Website: boutstix.com
burton+Burton
Instagram Handle: @burtonplusburton
Website: burtonandburton.com
Cal Flowers
Instagram Handle: instagram.com/calflowers_association
Website: cafgs.org
FTD
Instagram Handle:@mercurynetwork. www.instagram.com/mercurynetwork
Website: www.ftdi.com
Gotflowers
Website: gotflowers.com
Florigene/Suntory Flowers
Instagram Handle: @suntoryflowers.na. www.instagram.com/suntoryflowers.na
Website: florigene.com
Mayesh
Instagram Handle: @mayeshwholesale
Website: www.mayesh.com
Ragon House
Instagram: instagram.com/ragonhouse
Website: ragonhouse.com
Smithers Oasis
Instagram Handle: @oasisfloralproductsnamerica. www.instagram.com/oasisfloralproductsnamerica
Website: www.oasisfloralproducts.com
Travis Rigby, with his journalism background from the University of Utah, first made a significant impact by founding and leading PosterGarden.com for 27 years. Transitioning to floral journalism, he served as the editor of Florists' Review Magazine, shaping industry perspectives. Currently, as president of FlowerBox.com and publisher at WildFlower Media Inc., Travis continues to innovate at the intersection of technology and floriculture.
