1-800-Flowers.com has announced its partnership with Jason Wu to create an exclusive assortment of modern and elegant bouquets. This new collection titled "Jason Wu for Wild Beauty collection" is now available nationwide according to the 1-800-Flowers.com press release and includes on-trend arrangements that embody the designer’s style of femininity and sophistication. There will also be behind-the-scenes content, specially designed ‘thank you’ notes and let customers preview specific bouquets in 3D. This is also Wu’s first collaboration with the flower brand.
"Jason Wu is one of the world’s most renowned fashion designers and we are thrilled to collaborate with him on this truly original collection, which reflects his unique point of view in floral design and bouquet presentation," said Valerie Ghitelman, Vice President, Product Development and Design, 1-800-Flowers.com, in a 1-800-Flowers.com press release. "We are excited to not only share these beautifully crafted arrangements with our customers but to engage them with distinctive content that provides insights into Jason’s design influences and more."
There will be five different arrangements in this collection from Wu, which include: Citrus Crush Bouquet
Watercolor Chiffon Bouquet
Wild Cascade Bouquet
Poplin Crème Bouquet
Silken Roses Bouquet
"Playing a role in the intimate decision of what one chooses to wear each day is such an important part of what I do," said Jason Wu in the same 1-800-Flowers.com news release. "To extend this concept to the graceful details people bring into their homes is an honor. This collection with 1-800-Flowers.com is especially meaningful to me because of my lifelong love of flowers. Floral elements continuously inspire me and have been a consistent theme throughout my entire career. I’m thrilled to celebrate the beauty of flowers in this new and special way."
These bouquets will also come with a customer hangtag, which will also prompt users with a QR code that allows them to enjoy a mobile web experience. Some exclusive and engaging content available, according to the press release, includes behind-the-scenes footage from Wu’s Read-to-Wear Fall 2020 New York Fashion Show Week Show and the Jason Wu for Wild Beauty collection photoshoot, which both took place earlier this year.
These bouquets will also have augmented reality features, according to the 1-800-Flowers.com press release, "The 1-800-Flowers.com 3D and augmented reality feature enables web shoppers to preview three of the Jason Wu for Wild Beauty collection bouquets in 3D and then in their own spaces with augmented reality using their mobile devices. With this innovative feature, shoppers can bring their arrangements to life, enabling them to better understand the size, color, and design of the products before they even purchase them. On Apple Pay-enabled devices, gift-givers can also seamlessly check out and pay within the augmented reality experience."
- Digital Publications