“Building corporate business one amazing structure at a time.”
Bruno Duarte is the owner and creative director of Fresh Floral Creations in Toronto, Ont. Here is the story of his road to success.
“I had a job sweeping the floor in a flower shop. After graduating in retail floristry from Humber College, I worked for others for five years soaking up the owners’ knowledge of flowers, operations and business. Then, with a nonfloral business partner, I opened Fresh. It’s taken 13 years to build the store and the business to the level it’s at now. I’ve been able to buy out my business partner, discover my floral brand and build a solid client base as a result of people embracing my work. People know that if it comes from Fresh, it’s going to be cool.”
“Fresh has a head designer, two junior designers and a manager. The junior designers have been with us for three years, and they understand our aesthetic and look. They are so ready to take on bigger art pieces. I’m doing this training this year. They’ll love it, and we’ll be able to do more.”