The coronavirus continues to wreak havoc all across the country, especially in my home state of New York. The big apple has been hit the hardest, and although I’m fortunate to live an hour away where less are affected, cases in my county have spiked from 3 on March 13th to 1247 on March 29th. It’s forced my fiance to take a leave of absence from work, and denied my son an opportunity to enjoy his senior year of high school. At this point, we’re just hoping he has a graduation day. In my 46 years on this earth, I’ve not seen anything like this. We’ve had wars, deadly illnesses, mass shootings, and terrorist attacks, many which have resulted in a larger number of deaths, but I don’t recall people being stuck in their homes, and concerned about returning to everyday life. It’s made many of us question the importance of certain things, and created a massive amount of difficulty for corporations and small businesses. When unprecedented situations happen in life, the way we respond has everything to do with our ability to recover. Equally as important is the speed in which we adjust. Credit and blame become part of the daily noise, but none of that matters. What does is your short-term and long-term plan for protecting yourself or your business. If you’re working right now for a sports media brand, ratings and content should be the least of your worries. This is about business survival. If you’re not spending most of your day thinking about what you can do to help your company retain listeners and clients, your head’s in the wrong place. I’m not telling you to go out and deliver a poor show, but few are going to care about your topics, bits, and guests […]