Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…
WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….
From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…
Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…
Well, after all we’ve been through in 2020, I wonder if love really is in the air or if it’s just the remnant noxious fumes from past events that have clouded our brains. Neville continues to keep us up to date, read more here…
Making the case for charging higher fees for faster delivery service. Read why you should reconsider how you structure your rates here…
These often-neglected business tools can reduce management headaches and create a more productive and harmonious workplace. Read what you need to know about them here….
Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…
