By Nita Robertson AIFD As a florist, you know that not every bloom gets sold or used in arrangements. But just because...
The Cattleya orchid is renowned for its stunning beauty and vibrant colors and carries rich meanings and cultural...
By Nita Robertson AIFD The holiday season is a golden opportunity for florists to showcase their creativity and...
The History and Popularity of Poinsettias in the Floral Industry By Nita Robertson AIFD The poinsettia, with its...
The popular new movie Wicked showcased millions of tulips in spectacular movie sets. See the movie and create a...
With the right in-store marketing strategies, you can make the Christmas shopping experience more fun for your...
Over the past six months, Rosaprima and Floraprima have introduced over 35 exquisite new varieties. As part of this...
Enjoy some fall inspiration from Ball SB. Fall into Floral Presented by Ball SB Embrace autumn’s vibrant symphony and...
