Checklist for Mother’s Day Floral Success – and Beyond
“Tips for cut-flower care and shop maintenance that will increase the life of the blooms you sell and customers’ satisfaction with them.”
You’re a floral retailer who provides great products and impeccable services. If only more people knew you existed! Often, success is about timing. Right now, the calendar is cooperating as we all hurtle toward one of the most important holidays of the year: Mother’s Day.
The opportunity to make a splash and build momentum is evident, says the National Retail Federation. Mother’s Day spending in the U.S. should be something on the order of $23 billion, with an average bill of around $180. Nearly nine out of 10 of us will celebrate Mom in some way, and almost 70 percent of us will give flowers, to the tune of roughly $2.6 billion.
For consumers who are new to the holiday, new to your neighborhood or simply looking for a change, it’s a time for first impressions. In this business, consumers are eager to form relationships with trusted vendors, so it’s an opportunity to earn your sliver of that $23 billion in the days leading up to May 12 and make lasting impressions that lead to repeat business.
In today’s connected digital world, most lasting impressions are still made in a store. It’s the atmosphere you create, from your window displays to the retail floor. It’s the service you provide, from consultation to the craftsmanship of your designs. And, most of all, it’s the flowers, from the care and handling you give your stock to the conditions in your cooler and your workroom. It’s the quality, freshness and vase life of your creations that will satisfy Mother’s Day customers and keep them coming back.
On that note, here are valuable Mother’s Day dos and don’ts for retailers.