FTD Launches Partnership with Oldest Belgian Chocolate Brand

FTD Launches Partnership with Oldest Belgian Chocolate Brand

Source: FTD Press Release February 2022

 FTD  has teamed up with Meurisse, the oldest Belgian chocolate brand, to bring its chocolate back to the United States after 30 years. Beginning this week, the Meurisse dark chocolate bar ($9.99), adorned in exclusive rose print packaging, will be available as an add-on purchase for fan-favorite, evergreen and seasonal arrangements including the Under Your Spell BouquetTimeless Sweetheart Rose, and Melanie Bouquet (with additional SKUs rolling out over the next few months) on FTD.com  As FTD continues to expand its offerings with elevated and unique arrangements and non-floral gifts, this partnership serves as its first collaborative foray into the category and provides an opportunity for both legacy brands to reach new audiences just in time for Valentine’s Day.

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