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Minimising a carbon footprint in shipping fresh flowers is a contentious thing, says UK florist Jo Moody

Minimising a carbon footprint in shipping fresh flowers is a contentious thing, says UK florist Jo Moody

Even as floriculture professional Jo Moody brings La Fleur to Hyderabad, she discusses the socio-economic values of the fresh flower industry and sustainability issues Kent-born Jo Moody loves pops of colour — deep purples, bright pinks, lush reds — and a perusal through her Instagram reveals many of the bridal bouquets she’s done are reflective of that. But it’s not just bouquets, Jo has experimented with centrepieces wreaths, arches and flower walls as well. It’s this expertise of 15 years which roped her into La Fleur, a fresh flowers service which started in Mumbai, Pune and Bengaluru, and is now available in Hyderabad. In Hyderabad, La Fleur is now available in Star Bazaar and Max Hypermarket. The company aims to not only breathe new air into the fresh flower industry but also switch up the way people buy flowers. Flower power Jo has been big on flowers for as long as she can remember and her soft voice becomes excited at the mention of her first shop — Moody Blooms — which she opened at the age of 23 in Meopham Green in Kent. “My approach to floral design has definitely evolved since then, having seen many different flower trends. When I was a child and my parents were in the business, they had a lot of dried flowers and I vividly remember thinking ‘that’s not something I aspire to!’ but the ironic thing is that 35 years later, I’m seeing that dry flower trend come right back: in the UK, we’ll see lots of dried pampas grass, bunny-tails. Fashion is a fickle thing!” Ask Jo about other trends she would love to see come back around and she responds “I think it has to happen organically and with flowers, you have to be true to yourself. It’s […]

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