NEW ISSUE
Our July Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Florist Spotlight
- From Petal to Pistil
- Foliage Manipulation
- Holiday Decor with Ribbon:
What’s Trending - Rooted in Resilience
- Trade Associations
- Collaborate with Confidence
- Invest in Yourself
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Whole Foods Market Unveils New Pollinator Policy for Produce & Floral
Whole Foods Market announced a new pollinator policy for its Fresh Produce and Floral purchasing to support pollinators in recognition of the critical role they play in our food system and the environment. Full Article below Source Whole Foods Market Unveils New...
A Floral Representation of the Holiday Season
Holiday designs showcasing the vibrant array of colors and shapes found in garden roses, capturing the essence of the season. Full Article Below Source A Floral Representation of the Holiday Season The winter holiday season is commonly regarded as a time of...
EQR introduces new red rose variety
Born Free is a new red variety on the market and after decades of producing other reds, EQR decided to replace a part of their acreage of red roses with this bright red colored rose. Full Article Below Source Born Free EQR expands market horizon with new red variety...
FTD Announces Tom Moeller as President of Florist Partnerships and Operations
Tom Moeller has returned to FTD, assuming the role of President of Florist Partnerships and Operations, marking a momentous milestone for the integrated FTD and From You Flowers organization. Full Article below Source FTD Press release FTD Announces Tom Moeller as...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Hanukkah Tablescape
Hanukkah Tablescape A contemporary composite centerpiece for the Jewish Festival of Lights. Floral design, photos and text by Nita Robertson, AIFD, CFD The winter holidays are just around the corner, and I wanted to share some tips on creating a fabulous...
Whimsical Cocktail Party
Paint a picture-worthy tabletop by creating this fun and playful grouping of floral cocktails perfect for your clients’ next summertime parties!
Sunshine Floral Centerpiece
Today Leanne Kesler AIFD creates a bright, bold and beautiful floral arrangement filled with sunshine and designed to raise your spirits. Using a foam-free taped grid technique she mixes craspedia, freesia, ranunculus, brunia, spiral eucalyptus, seeded eucalyptus and hydrangea to create a fabulous design. Enjoy!
FLOWER PILLBOX HAT / Creative Edge Tutorials
A FULL Start-to-Finish tutorial featuring one of the designs from Hitomi Gilliam’s monthly Creative Edge article!
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BUSINESS AND MARKETING
Inflation Busters
Tips for protecting profits as costs rise. By Phillip M. Perry Abstract: Inflation. Retailers must deal with rapid cost increases by managing cash flow efficiently and communicating effectively with customers and suppliers. The benefits of inventory reduction must be balanced...
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CREATIVITY AND EDUCATION
Online Education Directory for Florists
A comprehensive list of organizations offering webinars or classes dealing specifically with flower design or flower business education, as well as accreditation opportunities. By Andrew Joseph There’s always room for improvement. It may have been a while since a parent,...
Creativity May 2020
Life has a way of putting us on a journey, altering our course and providing us with opportunities that lead us to our true passion. For Adam Havrilla, AIFD, PFCI, ICPF,
International Floriculture Expo Postponed to September 15-17, 2020 at the Miami Beach Convention Center
Event was previously postponed until August 17-19, 2020 MIAMI, FL—May 1, 2020 -- The International Floriculture Expo, the largest floral B2B trade show in North America, has been rescheduled to September 15-17, 2020 at the Miami Beach Convention Center. Originally...
American Grown Flowers 2020 Field to Vase Dinner Tour
Here are the dates and locations for Certified American Grown Flowers 2020 Field to Vase Dinner Tour.
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