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Prince & Prince Forecast 49 Million U.S. Households To Make Floral Purchases for Valentine’s Day 2020

Prince & Prince Forecast 49 Million U.S. Households To Make Floral Purchases for Valentine’s Day 2020

Special Note : This Prince & Prince (P&P) floral market report utilizes the updated U.S. household projections for 2018 to 2028 from estimates determined by the Joint Center for Housing Studies at Harvard University (McCue, 2018) that makes periodic adjustments for factors that affect household formation (e.g. immigration, income, etc.). The latest update of the P&P U.S. Consumer Floral Tracking Survey was recently completed, and those updated household floral purchasing estimates for Valentine’s Day are used in this reporting (Prince & Prince, 2020). P&P thank the four research co-sponsors for their financial support in making this consumer floral research possible. The four P&P research co-sponsors are Smithers-Oasis, North America (Kent, OH), Green Circle Growers (Oberlin, OH), Silver Vase (Homestead, FL) and The Gems Group (Miami, FL). Prince & Prince, Inc. (P&P), a leader in market research focused on the floral and green plant industries, has released a projection for the number of U.S. households that will make floral purchases for Valentine’s Day 2020, and an estimate for the total retail value of Valentine’s Day floral purchasing by consumers in the U.S. This most celebrated romantic day, Valentine’s Day, is Friday, February 14 th , and on this day, over 49 million U.S. households (49.3 million) will have made one or more fresh floral purchases to celebrate love, romance, and “hugs & kisses” with significant people in their lives, in or out of the household. And a floral gift is one of the best ways to say “I love you!” on this special day. The P&P U.S. consumer floral aggregate spending projection for Valentine’s Day 2020 is $3.3 billion dollars at retail, including all fresh floral products (fresh cut flowers, including roses, arrangements, bouquets, bunches, single stems, and corsages, and indoor potted flowering and foliage plants & planters) and any […]

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