“Where flowers bloom,
so does hope.”
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The Florist Using Bouquets for Good
For Kaylyn Hewitt, the path to becoming a full-time florist bloomed just as organically as one of her bouquets. She was pursuing a master’s degree in child development, read more to see how she is now the Bouqs Company’s lead floral designer…
Springfield florist looking to expand its presence
Florist Finalist in a “Shark Tank” style competition looking to expand its presence in Springfield. Read more…
Sage Flowers: ‘There are many reasons there aren’t black and brown florists’
Who are the brains behind Peckham-based florist Sage Flowers, whose colourful contemporary styles have wooed the creative teams behind Glossier, Fenty, Gucci and Stormzy, as well as bloom-obsessed Londoners? Find out…
Mississippi Coast florist to help with White House Christmas
Forget Me Not Florist has been selected to help decorate the White House with first lady Melania Trump this year. Read more…
King florists flourish with online pandemic pivot (13 photos)
Kim and Dave Hanemaayer and daughter Teresa Aukema run the family-owned floral business. Read how they are finding ways to flourish during pandemic…
Budding florists in new reality series
Designing epic floral statements, in limited time with some very intense judges, contestants on the new reality competition series “Full Bloom” did not wilt under pressure…
Creating perfect petals with paper
As interior trends go, fake flowers have one of the worst reputations, up there with waterbeds and shag-carpeted bathrooms. For many, the very notion conjures images of cheap, tacky bunches of plastic roses and peonies gathering dust in a guest room or a bucket in a...
Exploring fashion’s love affair with roses
Designers have long sought to capture the ephemeral beauty of the rose. Its influence on fashion over the centuries is now the subject of an exciting new exhibition A model walks the runway at the Dolce & Gabbana ready to wear spring/summer 2021 show during the...
Meet the 2020 American Floral Endowment Scholarship Winners
The American Floral Endowment (AFE) recently awarded 15 students with scholarships totaling $38,500. Fifty-nine applications were received for this 2020 scholarship cycle. “We had many overachieving students apply for scholarships this year, which is why some...
