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florists review

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

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The case of the frugal florist

The case of the frugal florist

Hide caption Mary Hunt Dear Mary: I offered to do flower arrangements for a very small family wedding. The bride donated $100 for the flowers. I offered to pay for any additional floral costs as my wedding gift to the couple. Unfortunately, I underestimated the...

Tarusila the florist

Tarusila the florist

Tarusila Rokosawa at her Divine Blooms Fiji fl ower shop in Suva. Picture: SHWETA VANDANA People often see the beauty of the flowers displayed in a shop but hardly the struggle behind getting them on the shelves.Tarusila Rokosawa has been selling flowers at the...

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