‘Receiving or giving flowers and making your home beautiful will continue to be important next year,’ says Larry Walshe, celebrity London florist and founder of Bloom .
‘Following two national lockdowns, we have all learned that flowers are not just a luxury, but rather a necessity that bring joy, pleasure and a boost to wellbeing. The use of plants and flowers in the home is beneficial for both our physical and mental health, thanks to the air-purifying qualities of blooms and their ability to help reduce stress and anxiety.’
Take a look at the flower trends set to surge in popularity… 1. Flower subscriptions
Convenient ways to send a longer-lasting floral gift, letterbox flower subscriptions were at an all-time high in 2020, as many of us surprised distant loved ones with beautiful blooms. Unsurprisingly, they’re not going anywhere in 2021, with their demand predicted to double.
‘It’s going to be more important than ever for florists and online flower delivery services to meet the standards of convenience that have been set by food providers and ensure that whenever you want it, we are here to serve you,’ he says. 2. Pastel colours
For 2021, expect bursts of soft pinks, sage greens and creamy whites. As well as beautiful flowers, plants and greenery are tipped to remain ever-important, too, particularly those with ‘ air-purifying qualities’ and the ‘capacity to add life to shaded or dark areas’.
When it comes to styling plants, 2021 is all about layering various shapes to create a stylish, Insta-worthy look. Not sure where to start? Larry suggests: ‘Vases filled with tall blooms, balanced out with tumbling orchids or low vases of spring Anemones. This will ensure a visual feast for the eyes.’ 3. Sustainability and conscious buying
Sustainability in the home has picked up momentum in recent years, with many of us setting out ways to shrink our carbon footprint .
Larry explains that more of us will be more sustainable with our flower and plant purchases, too. ‘Consumers will increasingly be actively looking for brands that offer sustainable flower options to help them make more environmentally conscious buying decisions. A green product does not need to look any less luxe. Many independent businesses create beautiful florals without cellophane and plastic wrappers to lessen their environmental impact.’ 4. Personalisation
It seems the flower trends for 2021 are going beyond just their appearance – this year will be about curated, bespoke and personalised gifting. With much of 2020 spent separated from loved ones, gifting something meaningful became a priority for many.
From picking the stems, to choosing colours and fragrance, creating a bouquet that no one else has carries great meaning and depth. ‘2021 is all about being unique. By creating a floral prescription that is personal to both you and the one you love, it can never go […]
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