American Floral Endowment Names Two New Funds

Two new named funds were announced at AFE’s 43rd Annual Fundraising and Recognition Dinner on September 19. The first new named fund is The Retail Florist’s Continued Education Fund . This fund was established by Bob and Carol Sharpe from Frederick, Maryland. Bob and Carol are third-generation florists who […]

Click here to view original web page at www.perishablenews.com

Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.

You May Also Like

1-800-FLOWERS.COM is Now on DoorDash

Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its…

Florists and Artificial Intelligence: The Unexpected Tool Helping Flower Shops Bloom

Across the industry, florists are quietly discovering that AI can become one of the most helpful tools for growing their businesses.

International Women’s Day in Italy: The Meaning Behind the Mimosa Flower

In Italy, International Women’s Day carries a distinctive tradition centered on a small but vibrant flower: the bright yellow mimosa.

San Francisco Flower Market Celebrates Floral Industry

Discover the stunning floral installation by designers for Eileen Gu at the San Francisco Flower Market celebration.