Alexandra Farms Wins Seven Awards at SAF’s Outstanding Varieties Competition
We are delighted to announce that Alexandra Farms won seven awards at this year’s Society of...
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Author: FR Team
BloomNation launches Point of Sale 2.0
BloomNation, a floral industry technology platform, announces the launch of its Point of...
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Winter Holidays 2024
Your guide to product and design trends, marketing ideas, and need-to-know information for this...
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American Flower Farms Creating Entertaining Experiences
The American Grown Field to Vase Dinner Tour invites guests nationwide to dine in the...
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Gladiolus: The Flower of August
By Nita Robertson, AIFD, CFD Genus/Botanical Name: Gladiolus Common Names: sword lily,...
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AIFD Announces “Designs of the Decades” Competition
In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in...
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Social Media Trends Every Florist Should Know
Social media plays a crucial role in your marketing strategy! Explore social media trends and tips...
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Leverage AI to Enhance Your Floral Business
Ferrer’s presentation at the AIFD Annual Symposium offered invaluable insights into how AI...
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Floral Ideas Beyond Centerpieces
With a vast array of developing trends, the role of floral design in event planning will only grow...
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Expo Flor Ecuador 2024
By Nita Robertson AIFD From October 8 through 10, 2024, the vibrant city of Quito will transform...
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AIFD Blooms Over Orlando
Repurposing Symposium Flowers to Brighten the Day of Local Residents By Nita Robertson AIFD...
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Summer Flower Fashion
For a garden party or wedding—or other outdoor celebration—this delicate composite flower necklace...
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