Jane DeMarco | Florists' Review

Ann’s Florist, Coffee & Wine Bar

Posted by Jane DeMarco | Jun 27, 2020 | Florist Spotlight, Video |

Kim Fuentes is the floral designer and gift buyer at Ann’s Florist, Coffee & Wine Bar in Fort Lauderdale, Fla. This is her success story …

Kelly Cuadra — New Seasons Market; Portland, Ore.

Posted by Jane DeMarco | Mar 10, 2020 | Florist Spotlight |

Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]

Lori McNorton Blooms on Boswell

Posted by Jane DeMarco | Mar 5, 2020 | Florist Spotlight |

Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]

Buying a Floral Business

Posted by Jane DeMarco | Feb 18, 2020 | Florist Spotlight |

What a story! Knowing nothing about flowers or the flower business, Janine and Francis Reynolds abandoned established careers in other fields to buy a flower shop less than two years ago. Check out how and why they did it and how they’re utilizing their expertise gained from other types of businesses to make the shop they bought an even greater success. [Read more …]

Ninth Moon Floral Design Showcase

Posted by Jane DeMarco | Jan 28, 2020 | Floral Events |

Twenty of the most accomplished floral designers and teams from the U.S. and China went head-to-head and design-to-design, in the sixth annual “Ninth Moon Floral Design Showcase.” Find out who won […]

Floral design institute anniversary creative retreat

Posted by Jane DeMarco | Dec 19, 2019 | Floral Events |

Floral Design Institute (FDI) celebrated its 50th anniversary with its FDI Creative Retreat offering creative rejuvenation to founders, attendees and instructors alike. To learn more, read on […]

Françoise Weeks and Carol Jillian “Totally Clicking”

Posted by Jane DeMarco | Dec 12, 2019 | Creativity & Education |

Learn how Françoise Weeks of Portland, Ore. joined forces with Carol Jillian of Austin, Texas, to create some very breathtakingly moody floral art […]

West Van Florist Home & Garden

Posted by Jane DeMarco | Dec 6, 2019 | Florist Spotlight |

Lara Mathias-Santos is the design manager at West Van Florist Home & Garden in Vancouver, B.C., Canada. This is her success story. Read on […]

Delivering the Farmgirl Flowers Brand Everywhere

Posted by Jane DeMarco | Dec 2, 2019 | Florist Spotlight |

Writer Jane DeMarco takes us on a visit with Christina Stembel, owner of FarmGirl Flowers. to learn how she went from bicycle couriers in San Francisco to a nation-wide flower delivery empire – and how she got us all to ask the question: “What’s in your wallet!?” FULL VIDEO INTERVIEW […]

Bloomers

Posted by Jane DeMarco | Nov 18, 2019 | Florist Spotlight |

Building a reputation along with store inventory is key to maintaining clients and shop success. Learn how Bloomers in San Francisco did just that. […]

Bloomers

Posted by Jane DeMarco | Oct 15, 2019 | Florist Spotlight |

San Francisco florist builds an enduring brand around sustainable design.

Floralista

Posted by Jane DeMarco | Oct 2, 2019 | Florist Spotlight |

After graduating from the Maureen Sullivan Floral Design School in Vancouver, I went in search of work. It wasn’t easy for someone very young and with no experience. I worked at a couple of florist stores and then landed a job as lead designer at a small shop, still barely making minimum wage.