Kat Castagnoli | Florists' Review

Love is Not Canceled

Posted by Kat Castagnoli | Aug 3, 2020 | Main Theme Story |

Like so many thousands of others, I am what they call “a COVID bride.” My fiancée and I excitedly set a wedding date for September 2020—blissfully unaware of the impending havoc that a worldwide pandemic would

Behind the Blooms on The Big Flower Fight

Posted by Kat Castagnoli | Jul 15, 2020 | Florist Spotlight |

It’s been a decade since the last competitive floral design show made it to American television – the last being Logo TV channel’s The Arrangement. Many floral aficionados would argue that it’s been 10 years too long.

Inspirational Details

Posted by Kat Castagnoli | Jul 10, 2020 | Florist Spotlight |

It was both the best – and the absolute worst – day of Corrine Heck’s life.

In Bloom Once Again

Posted by Kat Castagnoli | Jun 16, 2020 | Floral Columnists |

Opened in 1912, the San Francisco Flower Market (SFFM) has never closed its doors. Not once, not even during the 1989 San Francisco earthquakes, according to Jeanne Boes, the market’s general manager.

Big City Blooms

Posted by Kat Castagnoli | May 11, 2020 | Main Theme Story |

As the iconic lyric by Frank Sinatra says, “If I can make it there, I’ll make it anywhere.” The floral designers who hustle amid this thriving metropolis of more than 8.5 million people

Blazing Their Own Trails

Posted by Kat Castagnoli | Mar 11, 2020 | Main Theme Story |

How do floral designers truly differentiate themselves in a sea of preferred vendors? Here are the stories of three florists who have found creative ways to expand their businesses. There might just be a tip here that you can utilize to grow your business. Read more […]

The Rise of Plant Parenthood

Posted by Kat Castagnoli | Feb 4, 2020 | Main Theme Story |

Houseplant sales are BOOMING! And it’s not a passing fad. Discover what’s behind the boom and how you can capitalize on it — as well what the hottest plants and the latest houseplant trends are. [Read more …]