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Floral Columnists Articles

On the Level with Neville

Well, after all we’ve been through in 2020, I wonder if love really is in the air or if it’s just the remnant noxious fumes from past events that have clouded our brains. Neville continues to keep us up to date, read more here…

Dynamic Delivery Fees in Floral

Making the case for charging higher fees for faster delivery service. Read why you should reconsider how you structure your rates here…

Employee Handbooks

These often-neglected business tools can reduce management headaches and create a more productive and harmonious workplace. Read what you need to know about them here….

You Have to Ask for the Sale

Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…

On the Level with Neville

Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…

On the Level with Neville

On the Level with Neville

Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…

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On the Level with Neville

On the Level with Neville

We are all trying to survive and thrive, and I am thankful that we, as florists, are doing all we can to help the world share love through the beauty of flowers! Learn more…

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Building Flower Sales Virtually

Building Flower Sales Virtually

As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…

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Insurance Upset

Insurance Upset

Small-businesses face many questions about insurance coverage for the costly damages incurred by the COVID-19 pandemic. What unexpected exclusions are now becoming apparent? Should litigation be expected? And how can businesses retool their policies to reflect the increased risk in the months and years ahead? Learn more…

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On the Level with Neville

On the Level with Neville

We’ve been getting it from all directions, what with COVID-19, droughts, mass murders, political unrest all over, tornadoes, earthquakes, floods and fi res—and then, of course, we had to hear that “murder hornets” are actually a thing! Frig, what’s a florist to do?

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Are 3-D Vases the Future?

Are 3-D Vases the Future?

At what point do flower shops start printing their own vases in house? With many reliable 3-D printers down to $300 anyone these days can set up a vase “factory” right in his or her own store. Learn more!

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