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Marketing Articles

Can You See Me?

What’s Happening with Instagram By Tonneli Grutter On Monday, July 25, 2022, mega influencer Kylie Jenner said the magic words that thousands of florists and small-business owners have been feeling the crushing weight of for months: Make...

Cohesive Social Media Marketing Planner

An Easy Five Step Plan For Developing a Consistent and Unified Social Media Presence By Tonneli Grüetter Facebook, Instagram, TikTok, Google My Business, Yelp—the growing list of available social media platforms becomes more diverse each year. For many small-business...

Flower Photography Guide

Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here are nine tips for taking better flower photos. By Tonneli Grüetter The global cut flower industry is expected to grow to more than $49 million in...

Showing Off for ShowHouses- How Designers Can Get Their Work Into Designer Show Houses

By Jill Brooke Although flowers enhance any room with pizzazz and personality, that is not the focus for Steven Mandel. Like a Dumbledore-like wizard from Harry Potter movies, Mandel is busy fielding calls and conjuring possibilities for award-winning decorators...
Flower Photography Guide

Flower Photography Guide

Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here...

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