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Florist Spotlight Articles

Up, Up and WAY Away

Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…

Creating Narratives Through Floral Installations

Twenty-something floral designer @Rebecca Schrag is blazing her own trail on Kansas City’s floral scene. Learn More…

Inside Chic Fleuriste

@Laura Draghici never dreamed that she would grow up to be owner of one of the most popular floral design studios in the country. Learn how she did it in this month’s Florist Profile.

Celebrating Life’s Special Moments

Learn how Canadian Florists created a successful business by creating arrangements, “you would not see in a grocery store or anywhere else. They’re more stylish, they have more unusual flowers, they have more of a variety of flowers. And they’re put together in a very artsy way.”

Rebel Girl Floral

Rebel Girl Floral is not your traditional flower shop. At least that’s the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.

Donald Yim, AIFD, PFCI

Donald Yim, AIFD, PFCI

Meet talented Canadian designer Donald Yim, AIFD, PFCI, and discover how it took only 30 years of hard work and perseverance to become an “overnight success!” [Read more …]

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Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]

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Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]

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Backstage Pass

Backstage Pass

As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]

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Lori McNorton Blooms on Boswell

Lori McNorton Blooms on Boswell

Having worked as a designer in other flower shops for more than 30 years, Lori McNorton bought her own shop, Blooms on Boswell in Topeka, Kan., in Jan. 2019 This is her success story. Read more […]

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