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Florist Spotlight Articles

Julia (Iuliia) Prokhorova with Wild Veggie Bouquet

Like many in the floral industry, Julia Prokhorova’s path to floristry was not a straight one but rather a passion that turned into a business.

Blue Ribbon Floral – Washington, D.C. Flower Truck

Ali Chrisler, Ph.D., owner of Blue Ribbon Floral in Washington, D.C., cut her teeth in the floral industry while hanging out in her mother’s flower shop as a child. A third-generation florist, Chrisler was preceded in the industry by both her mother and grandmother, who were also florists. Inspired by her heritage, Chrisler named her business Blue Ribbon Floral, after her grandmother’s shop, Blue Ribbon Bouquets.

Up, Up and WAY Away

Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…

Creating Narratives Through Floral Installations

Twenty-something floral designer @Rebecca Schrag is blazing her own trail on Kansas City’s floral scene. Learn More…

Inside Chic Fleuriste

@Laura Draghici never dreamed that she would grow up to be owner of one of the most popular floral design studios in the country. Learn how she did it in this month’s Florist Profile.

Instagrammer of the month – May

Instagrammer of the month – May

He’s been the mayor of the small town of Clayton, N.C., since 2003. But Jody McLeod, AIFD, NCCPF, is also a longtime florist who’s been in the retail floral industry as a shop owner

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Bart Hassam Respecting the Flower

Bart Hassam Respecting the Flower

In the floral industry, many of our “rock stars” are internationally renowned designers and “World Cup” champions. When we are in their presence, there is a sense of awe and hero worship.

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Donald Yim, AIFD, PFCI

Donald Yim, AIFD, PFCI

Meet talented Canadian designer Donald Yim, AIFD, PFCI, and discover how it took only 30 years of hard work and perseverance to become an “overnight success!” [Read more …]

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Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Derek Woodruff, AIFD, PFCI, CF — Floral Underground

Discover how Derek Woodruff, AIFD, PFCI, CF, uses Instagram to promote his business, events and workshops — as well as everything else he does in the industry, including being a Main Stage presenter at the AIFD 2020 National Symposium, “Vision,” July 2-7 in Chicago. Read more […]

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Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra — New Seasons Market; Portland, Ore.

Kelly Cuadra, the floral manager at New Seasons Market’s Williams store in Portland, Ore., has done it all: She started in a traditional flower shop, then moved on to a large event design company, and now she works in a supermarket floral department – which she loves! This is the story of her floral journey. Read more […]

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Backstage Pass

Backstage Pass

As “J Schwanke’s Life in Bloom,” the first TV show exclusively showcasing cut flowers and the cut flower industry, begins its second season on American Public Television (APT), it’s star, J Schwanke, AIFD, AAF, PFCI, shares with Florists’ Review how he made this show a reality. Read more […]

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