By Tonneli Grüetter Although not a florist by trade, the famous 20th-century American naturalist Henry David Thoreau...
Discover how flower industry podcasts can help you learn, grow, and create and build a business that will reward you...
By Nita Robertson AIFD, CFD For florists, “fall” foliages and fruit-bearing branches can provide a rich and diverse...
A look at current trends to spruce up your website for eye-catching attention By Andrew Joseph If you have ever...
By Nita Robertson AIFD, CFD We are very excited about the newly designed winter issue of Flora Magazine coming out on...
A crash-course on these once-again-fashionable botanicals By Nita Robertson, AIFD, CFD Dried flowers have experienced...
Meet the winners of our annual seasonal design competition. By Nita Robertson, AIFD, CFD The autumn season provides an...
Highlights from the world’s preeminent floral design competition. By Jill Brooke To thunderous cheers, Germany’s...
