“It is a real breakthrough, a novelty in the world of cut roses and a new product line for the market,” says Bruno...
Magenta has been anointed the Pantone 2023 color of the year. Technically the color is Pantone 18-1750 Viva...
What flowers were used for the U.S. state dinner honoring French president Emmanuel Macron? Created by event planner...
The cost of flowers, steel, and other supplies critical to creating the elaborate and iconic floats that roll down...
For 27 years, Rosaprima has focused on cultivating and curating a collection of unique roses, becoming Ecuador's...
The American Floral Endowment (AFE) is kicking off 12 Days of Giving Back Through AFE today across their...
“That Flower Feeling”, a brand representing the U.S. fresh cut flower and foliage industry, has been awarded a Bronze...
IFPA recently conducted an industry pulse check to determine consumer sentiment around floral purchases for the...
