“Change is the law of life. And those who look only to the past or present are certain to miss the future.”
– John F. Kennedy
What changes can you expect to see from us? First, we’ve discovered that our readers consume content in many ways. For some of you, sitting down with the print magazine and keeping a library of issues that date back 20 years provide great comfort. For others, getting your design and floral news from YouTube, Pinterest, Instagram and/or Facebook keeps you current and able to share your experiences socially. Still others prefer a daily dose of floral news delivered to your email inboxes.
Each of you digest content in distinct ways, and we want to deliver it to you however you want to consume it – with a cutting-edge website, customizable emails and an interactive social-media feed.
Our video offerings will expand from a few how-to designs a month to videos on every piece of content we offer, from floral design news to designer spotlight features, business columns, and expanded how-to videos and events. We plan to grow our coverage to include designers from around the world who are making change work successfully for them – and we’ll show you how to make it work for you.
Our websites will foster a sense of community, with job boards, vendor directories, community news and events, and a calendar that is open to the entire floral community. We also plan to partner with our advertisers in broader ways to let them show you how their customers are finding real success using their products. Finally, you’ll see our book offerings grow, with more educational and compilation books in the future.
Will you see all of these changes tomorrow? No, but you will see significant changes before the end of the year, with a full roll-out in 2020.
Let me assure you that the team at WildFlower Media believes in the future of Florists’ Review and its sister publications, Canadian Florist and Super Floral magazines. That being said, we know we have to build these publications for the future. We’re looking at the changing landscapes of floristry and publishing, and we’re taking a hard look at where we invest our time, money and resources – and that means change.
Living in the world today is an exercise in keeping up, but we know that, fundamentally, we’ll stay the same. We still want to deliver great content focused on floral design, floral designers and the business of floristry. Our primary goal will always be to bring you the information you need to be more successful in your careers as florists.
