“She wore flowers in her hair and carried magic secrets in her eyes.”
– Arundhati Roy, author of The God of Small Things
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In this issue, our team explores what it means to wear flowers, from items like corsages, necklaces and boutonnières to full-on artistic expressions of fashion through floral couture and stunning floral gowns. There’s no question that wearing flowers makes us feel special, and in this issue, we explore the amazing floral artistry of designers who are creating cutting-edge floral wearables.
Not only does this issue explore the wonderful idea of wearing flowers but it also shares the joy and creativity of those who get to create these wonderful designs. I hope this issue inspires you and your business in the creative expression of wearable flowers!
Facebook: TravisRayRigby
Instagram: @TravisRRigby
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Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
