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Easter baskets a lifeline for Pembroke florist, candy store

Easter baskets a lifeline for Pembroke florist, candy store

Mary Whitfill The Patriot Ledger thelittlewreck Apr 8, 2020 at 6:16 PM Custom baskets filled with candy, crafts and toys are keeping one Pembroke business open amid coronavirus. PEMBROKE — For the last week, Kim Baldner’s life has been all pastels, sweets and crinkle grass. "We’ve got a little assembly line going. We’ve moved racks around and have baskets of candy everywhere ," she said. "Down the line we go." Baldner’s assembly line is inside the Pembroke candy and flower shop The Candy Jar, which has been run by her family for nearly 30 years. The business is about 50 percent flowers — both in-home arrangements and for events — and 50 percent candy, toys and crafts, she said. But for the last week or two, it’s been 100 percent Easter baskets. "This is usually our busiest season right now with all the proms, weddings, Easter and Mothers Day," Baldner said. "With everything that’s going on, I thought Easter was going to be a total wash. The florist end of things has been bad, but the Easter baskets have taken off way more than I thought." Coronavirus has affected Baldner’s business in every way — all her events have been canceled and nobody is allowed to step foot in her store. To try to boost sales she decided to make custom Easter baskets that could be picked up curbside via a contact-less drop off. Want news like this sent straight to your inbox? Head over to PatriotLedger.com to sign up for alerts and make sure you never miss a thing. You pick the news you want, we deliver. "I thought ‘If it doesn’t work, we’ll find a place to donate everything,’ but we literally can’t keep up with it," she said Wednesday. "We offer this every year, but we […]

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