Facebook is a powerful tool to reach new customers and keep current ones engaged. Learn more about current trends below.
Source: Rio Roses Full Article Below
How to Use 10 Top Facebook Advertising Trends to Boost Your Floral Sales
Facebook is a powerful tool to reach new customers and keep current ones engaged. That’s why so many florists use Facebook ads to promote their beautiful arrangements and special offers.
Yet, as anyone with even a personal Facebook account knows, it’s hard to keep up with all the constantly changing options! So, to help you get the most out of your Facebook ad dollar, we’re sharing the top 10 Facebook ad trends for 2025 and how you can use them to boost your sales.
Key Facebook Advertising Trends in 2025
1. Smarter Ads with Artificial Intelligence (AI)
AI will help create ads that better match what users want to see. It will also help businesses make and improve their ads automatically.
How you can use this trend:
• Use AI to identify and target specific customer segments like wedding planners or people looking for gifts.
• Let AI optimize ad timing to show your holiday specials when people are most likely to buy them.
2. More Personalized Ads
Ads will be tailored to individual users based on their interests and online behavior. This means your customers will see ads that are more relevant to them.
How you can use this trend:
• Set up your Facebook ads to show different flower arrangements based on a customer’s past purchases or browsing history.
• Craft tailored messages and offers for different customer segments, such as loyal customers or first-time buyers.
3. Greater Focus on Privacy
With new laws protecting personal data, advertisers will need to be more careful about how they collect and use information. They’ll rely more on data that customers provide directly.
How you can use this trend:
• Clearly communicate how you use customer data and ensure you get their consent.
• Encourage customers to sign up for newsletters or loyalty programs to gather valuable data directly from them.
4. New Types of Ads
Ads will use more augmented reality (AR), allowing customers to virtually try products before buying. Video ads will become more interactive, letting people click on items within the video.
How you can use this in trend:
• Create AR ads that let customers virtually “place” an arrangement in their home before buying.
• Create interactive video ads where users can click on different flowers to learn their meanings.
5. Easier Shopping Through Ads
Your customers will be able to buy products directly through Facebook ads without leaving the app, making online shopping quicker and easier.
How you can use this trend:
• Enable one-click purchasing of pre-made bouquets directly through Facebook ads.
• Allow customers to customize and order flower arrangements without leaving the Facebook app.
6. Voice Activated Ads
As more people use smart speakers and voice assistants, some ads will be designed to work with voice commands.
How you can use this trend:
• Develop voice commands for quick ordering, like “Order my mom’s favorite flowers.”
• Create audio ads for smart speakers that describe the scent and appearance of featured arrangements.
7. Emphasis on Social Responsibility
Companies will use ads to show how they’re helping society and the environment, appealing to customers who care about these issues.
How you can use this trend:
• Highlight your use of sustainable materials and support for eco-friendly growers in your ads.
• Showcase initiatives like donating flowers to hospitals or nursing homes.
8. Better Ways to Measure Ad Success
Businesses will have improved tools to see how well their ads are working across different devices and platforms.
How you can use this trend:
• Track how often viewing a Facebook ad leads to an in-store purchase.
• Measure the impact of seasonal ads on overall yearly sales.
9. More Influencer Partnerships
Brands will work with social media personalities even more to create ads that feel more authentic and trustworthy.
How you can use this trend:
• Collaborate with local wedding planners to showcase your bouquets in their posts.
• Partner with home decor influencers to feature your flowers in their room styling tips.
10. More Video Content
Short, engaging videos will become even more popular in ads, especially vertical videos designed for mobile phones.
How you can use this trend:
• Create short, vertical videos showing how to care for different types of flowers.
• Use live streaming to give virtual tours of your shop or to demonstrate flower arranging techniques.
Facebook advertising is constantly evolving, and staying updated with the latest trends is key to success. By embracing these trends, you can create effective ad campaigns that engage customers and drive sales. Experiment with these strategies to find what works best for your business, and watch your sales bloom!
