This year’s florist chosen by Flowerpowerdaily’s Jill Brooke for the prestigious Salon Art + Design show will be Carlos Franqui of Floratorium. The annual show returns to the Park Avenue Armory in New York City from November 9-13, 2023.
Full Article Below. Source Flowerpowerdaily
Floratorium’s Carlos Franqui Chosen for Salon Art + Design
By Jill Brooke
Drumroll, please. This year’s florist chosen by Flowerpowerdaily’s Jill Brooke for the prestigious Salon Art + Design show will be Carlos Franqui of Floratorium. The annual show returns to the Park Avenue Armory in New York City from November 9-13, 2023
You know Floratorium’s work in creating outdoor installations at restaurants and corporations with vivid faux and real flowers. Not only has the media – as well as even Martha Stewart – hailed his work in creating an oasis of positivity during Covid, but Franqui continues to impress with his sculptural installations that others have now routinely attempted to imitate.
“Carlos Franqui and his team are innovators,” says Flowerpowerdaily founder Jill Brooke. “They are not only heroes for New York but continue to bring cheer and color into everything they create.”
As the New York Post’s food and real estate columnist Jennifer Gould wrote, the striking outdoor installations actually boosted revenues for restauranteurs by “drawing in diners eager to forget they’re eating in a former parking spot” and having “ugly city scaffolding disappear under an intricate swath of vines popping with flowers.”
As Salon Art + Design’s executive director Jill Bokor says, “Not only are their extraordinary creations florals, they are works of art unto themselves. His work will be a brilliant complement to the mis-en-scene at Salon. As the first displays seen by visitors to Salon, these incredible arrangements set exactly the tone we look for – a breathtaking blend of art and design.”
Although Franqui wants to surprise the guests who visit the Park Avenue Armory in New York City November 9-13, 2023, we have some hints what to expect.
Maybe it’s a mix of maple leaves, camelia, jasmin, dahlias, marigolds, cosmos and burgundy cabbage roses which he says creates the perfect set up for autumn.
Or perhaps it’s inspired by Daschner Castle, Floratorium’s first immersive hospitality experience in upstate New York.
One thing for sure, it will have a lot of greenery. Why? Franqui just trademarked the concept of Biofauxlia, which creates “50 shades of green.”
“Just like I realized people were focusing on the inside of restaurants instead of the outside floral displays, I see a need in the market that there aren’t enough offerings for special greenery,” he notes.
After all, great talents are always “growing” and like the Salon Art + Design event, showcasing what is trending, visually stimulating and relevant for this moment of time.