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Florists in The Woodlands area adapt to a changing market amid event cancellations

Florists in The Woodlands area adapt to a changing market amid event cancellations

Area florists are offering delivery or pickup options for their flower, plant and gift options. (Courtesy Sprout Fine Floral Concepts) Florists are among the many local establishments that have been affected by concerns surrounding the new coronavirus outbreak and related guidelines surrounding business and social gatherings. In The Woodlands, some flower shops remain open to service smaller events and are offering delivery options to avoid face-to-face interactions. Florists said current disruptions and future concerns associated with COVID-19 have effectively ended their event services while forcing them to adjust some of their store operations. “A lot of our business is weddings and galas, and unfortunately a lot of those have been postponed,” said Cullen Handfelt, owner of Piney Rose Flowers & Decor. “It’s tough on our customers to have to postpone the weddings. It’s very sad. … It’s going to be a busy fall once things get back.” Mary McCarthy, owner of The Blooming Idea, said the cancellation or postponement in weddings—which she said make up around 25% of her business—has dropped off over the past week due to venue closures and health concerns. One of McCarthy’s clients with a wedding scheduled at a Conroe venue for March 21 was forced to cancel and hold the ceremony at home March 20. “Beginning this week, I’ve just been on the phone with brides that had to cancel all their events. Cancel their wedding or postpone it to later in the summer. So that’s been a little bit stressful,” she said. “Every weekend we’re doing weddings. And all that business is gone through May.” Ann Engelbrecht, owner of Sprout Fine Floral Concepts, said she has also experienced a decline in event orders over the past week as officials have imposed closures and occupancy limits throughout the country. “The shutdown of all of […]

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