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Flower Bombings & Bouquet Drive-Thrus: Florists Are Doing Good with Blooms from Canceled Events

Flower Bombings & Bouquet Drive-Thrus: Florists Are Doing Good with Blooms from Canceled Events

As the novel coronavirus (COVID-19) continues to spread through the U.S. and beyond, many events — from weddings to corporate parties to religious ceremonies — have been postponed or canceled in order to practice safe social distancing . This has left florists across the country with a surplus of fresh cut flowers that were intended for these events, many of which have a very short life span. But while some businesses have been forced to throw out their abandoned blooms in these difficult times, others have gotten creative — repurposing the greenery to spread a little joy and positivity in their communities . DFW Event Design, an events company based in Bensalem, Pennsylvania, took several trucks full of flowers from now-canceled events and used them to “flower bomb” Philadelphia’s typically tourist-filled Rittenhouse Square on March 18. Founder Katie Robinson and her team brought more than 2,000 stems from their warehouse to create an enormous floral display in the square, handing some sprigs out to the public along the way. DFW Event Design – Provided by People Robinson told PEOPLE that she was inspired to pull off the surprise after seeing an online video of a flower market in the Netherlands — the same market from which she and many other Pennsylvania-based florists source their blooms — forced to dispose of their unwanted flowers in a parking lot. “Having coolers full of flowers and greenery myself, I knew I couldn’t throw them out and I needed to make sure they were still used to bring joy and smiles to people’s faces. We all need that right about now,” Robinson says, noting that she has had around 20-25 special events canceled or postponed due to the coronavirus outbreak. DFW Event Design – Provided by People The public response made it all […]

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