“At Louisiana Wholesale Florist’s holiday design show in October, Royal Flowers Group and Brooke Raulerson, AIFD, FSMD, presented the latest and greatest in new cut flowers.”
Each year, florists from around the world prepare for the holiday season. We all know the traditional colors and styles of the trees, wreaths, garlands and centerpieces, but how do we find out what is new and exciting with trends, business and varieties?
At the Baton Rouge branch of Louisiana Wholesale Florist, the team goes above and beyond to bring inspirations and excitement to the process of finishing up the year with high sales for local florists. For the last four years, Royal Flowers Group, a Miami-based cut flower importer and grower, has sponsored Louisiana Wholesale’s “Holiday and Christmas Show,” with a designer to show off the best new cut flower varieties. This year, in early October, Brooke Raulerson, AIFD, FSMD, creative director of Revelation Design in Amelia Island, Fla., was the guest designer and presenter (below). Brooke touched on many topics about which every designer and business owner wants to know more.
“We enjoyed this year’s Christmas show and Brooke’s presentation,” said Toni Buckley and Danette Kinamore, from Attention to Details in Baton Rouge. “We always love learning her display and time-saving tips. She is so knowledgeable about the latest colors, flowers and other trends, and she really focuses her presentations to shop owners.”
Between Brooke’s shows, shoppers enjoyed discounts, refreshments, and speaking with wholesale staff and Royal Flowers reps about new varieties. “Over the four years we’ve sponsored this show, we’ve noticed that our customers are asking a lot more questions about the new flower varieties that Royal Flowers showcases,” said Richard “Rick” Hill, manager of Louisiana Wholesale’s Baton Rouge branch.
“We left the show filled with a great lunch and lots of new money-making ideas,” shared Jerry Cook, of Distinctive Gifts in Walker, La
Wholesale shows around the nation are a tremendous help to local florists. With their need for new ideas satisfied, florists leave with passion and creativity to become even more successful. n