L.E.A.F FESTIVAL OF FLOWERS RETURNS TO NEW YORK CITY IN FULL BLOOM
This weekend the amazing L.E.A.F event will be blooming in New York City. A three-day affair filled with flowers, L.E.A.F will take place Friday, June 10th and Saturday, June 11th from 11:00AM to 6:00PM through Sunday, June 12th from 11:00AM to 5:00PM. A weekend dedicated to spotlighting world class floral design, supported by FTD® (Florists’ Transworld Delivery) and Pernod Ricard USA, L.E.A.F will feature a European-style flower market presented by TF Cornerstone, large scale floral installations and displays, as well as retail and hospitality activations and experiences around the neighborhood.
Full Press Release Below
Source: FTD photo credit: Flower Flashes by Lewis Miller Design / Photo Credit: Leatal Cohen, Pic and Petal for L.E.A.F
L.E.A.F FESTIVAL OF FLOWERS RETURNS TO NEW YORK CITY IN FULL BLOOM
Second annual flower show will blossom across the Meatpacking District June 10-12, 2022
NEW YORK, NY (June 6, 2022) – L.E.A.F, New York’s contemporary flower show, returns to the heart of Manhattan’s Meatpacking District for its second year this June – inviting all New Yorkers to come together and celebrate the renewal of New York City in a salute to its ongoing resilience and dynamic energy.
A now three-day affair filled with flowers, L.E.A.F will take place Friday, June 10th and Saturday, June 11th from 11:00AM to 6:00PM through Sunday, June 12th from 11:00AM to 5:00PM growing further across the Meatpacking District. A weekend dedicated to spotlighting world class floral design, supported by FTD® (Florists’ Transworld Delivery) and Pernod Ricard USA, L.E.A.F will feature a European-style flower market presented by TF Cornerstone, large scale floral installations and displays, as well as retail and hospitality activations and experiences around the neighborhood.
“I am delighted for L.E.A.F to return to the Meatpacking District this year, for the second annual Festival of Flowers. We look forward to transforming the streets of New York once again and turning them into a riot of color, spotlighting the abundance of great florist and floral designer talent in our city,” said Moira Breslin, Founder of L.E.A.F and Articulate, a leading strategic communications agency in New York City. “It is through the support of our community, local businesses and incredible partners – the Meatpacking District, FTD, Pernod Ricard USA, TF Cornerstone and of course, the Florists – that we can continue to make this a reality. We hope that both New Yorkers and visitors will join us this June to share in the beauty of flowers.”
L.E.A.F is proud to continue its partnership with the Meatpacking District BID (Business Improvement District) as the longstanding home for the festival. Together, the two will unite best in class florists and floral designers, while using the neighborhood’s streets and plazas as a stage to uplift and support brands and businesses from all industries. Coming off the heels of 2020, the festival breathed new life into the neighborhood and uplifted local business by increasing brand exposure and bringing thousands of potential customers to the area. As the second busiest weekend in the neighborhood last year after Fashion Week, the increased foot traffic in the neighborhood during the festival kicked off a highly successful summer.
“Last year’s Festival of Flowers was one of the highlights of the year for the district, and we’re thrilled to kick off summer of 2022 in Meatpacking again, bigger and better than before,” said Jeffrey LeFrancois, Meatpacking District BID’s Executive Director. “While the festival is a feast for the eyes and a social media delight, it’s also a tremendous economic engine for the district and the city. In 2021, it provided a much-needed boost to businesses in the district and we’re planning for an even more successful 2022. This year, visitors and businesses will thrive in Meatpacking as the buzz of the festival returns and we work with even more retailers and brands to welcome new and old visitors to the district.”
The European-style flower market, presented by TF Cornerstone, will sit on Washington Street between Little West 12th and Gansevoort Street and feature 30 florist retailers. A family-owned endeavor which has long championed the New York community and has been an active proponent and contributor to the growth of the Meatpacking District since 1980, TF Cornerstone returns to L.E.A.F with the shared desire to make lasting social, physical and cultural impacts, to enhance our city through flowers.
Supported by FTD and Pernod Ricard USA, L.E.A.F has engaged over 100 florists to design a series of installations which will be displayed across the District’s plazas and within retail and hospitality storefronts. Legacy floral brand and meaningful giving expert, FTD, is a proud supporter of this year’s Festival of Flowers – joining the celebration of all things flowers and floral design, something that has been core to the FTD business since its founding in 1910. Aligning with our L.E.A.F ethos, Pernod Ricard USA has signed on this year as a dedicated partner of L.E.A.F to amplify their commitment to sustainable practices, from grain to glass. Within its portfolio, Absolut, The Glenlivet, Lillet, Perrier-Joüet and Mumm Napa will be activating in the Meatpacking District.
Activations and installations throughout the weekend will include:
- Absolut Vodka – Gansevoort Plaza South – Absolut will create a floral installation, inspired by Absolut Out & Open which provides support to LGBTQ bars and restaurants, designed by East Olivia.
- Brunello Cucinelli – 50 Gansevoort Street – Specializing in the world’s finest cashmere, Brunello Cucinelli features the best in Italian-made ready-to-wear, leather goods, and home accessories and will participate with a doorway floral installation.
- Caudalie – 823 Washington Street – In-store floral installation, designed by Flower Bodega.
- Chelsea Market – 15th Street, between Ninth & Tenth Avenues – Installation on the marquee entrance designed by The Unlikely Florist, and inside the market designed by Damselfly and Larkspur.
- Dante West Village – 551 Hudson Street – Just south of the Meatpacking District, Dante will be host to a floral pop-up with Perrier-Jouët Champagne, designed by Popup Florist.
- Diane von Furstenberg – 874 Washington Street – Designed by FTD, in-store floral installation outfitting the windows with a floral forward installation, complimenting the season’s newest styles.
- FlowerSchool New York – Little West 12th Street, between Washington and Ninth Avenue – Bringing the art of flowers to enthusiasts across Little West 12th Street.
- FTD – Gansevoort South Plaza – FTD has teamed up with longtime collaborators and New York based exterior design and landscaping firm, Manscapers. Drawing inspiration from artful spaces that coexist in nature, FTD and Manscapers will incorporate dried grasses, in season florals and meadow blooms to bring the brand’s iconic Mercury Man® logo to life in a way that makes it feel like a permanent fixture of the neighborhood.
- The Gansevoort Hotel – Perrier-Jouët Champagne will adorn the El Toro de Oro sculpture with florals by The Unlikely Florist.
- Google Store Chelsea – 76 Ninth Avenue – In-store floral installation, designed by Simply Design NYC.
- Hermès – 46 Gansevoort Street – Hermès, the renowned House of artisanal craftsmanship, will feature a floral installation outside their store designed by McQueens.
- LaCroix Sparkling Water – Gansevoort Plaza South – Large scale installation inspired by its new flavor Cherry Blossom, designed by East Olivia.
- Lewis Miller Design – 14th Street Plaza – Lewis Miller will be doing a series of Flower Flash installations in collaboration with West Coast Street Artist Scott Froschauer.
- Loro Piana – 3 9th Ave, New York, NY 10014 – In-store floral installation.
- Lucid Motors – 2 Ninth Avenue – In-store floral installation, designed by Rachel Cho Floral Arrangements.
- Marni – 1 Gansevoort Street – Marni will be offering gift with purchase during L.E.A.F weekend.
- Meatpacking District Installation – South Side of 14th Street – The Meatpacking District’s iconic display will return to 14th Street Square with an installation entitled ‘The Colonnade: A Forest of Flowers.’ Inspired by the bold reemergence of the city, and designed by Theresa Rivera Design, The Colonnade will be an explosion of blooms, creating A Forest of Flowers in the heart of the neighborhood. It will tower from the cobbles to the sky with live Japanese Maples, an explosion of hybrid delphinium and a shower of oncidium orchids; allium and liatarius will shoot up from behind corten steel clad benches, and three 8’ hexagonal stages will be covered in moss, branches, palms, and greens galore.
- Modern Picnic – Washington Street – Modern Picnic is a community driven, DTC brand that makes high end, insulated lunch bags for women. They will be partnering with Forget Me Knots on their L.E.A.F. booth, where they will be showcasing their new Summer Collection including a limited edition Wicker style.
- Pastis – 52 Gansevoort Street – Spritz cocktails with French aperitif Lillet accompanied by floral installation designed by McQueens Flowers.
- Rag & Bone – 425 W 13th St – Flowerpsycho will be adorning the storefront in fresh florals.
- Santa Maria Novella – Gansevoort Plaza South – The oldest heritage brand in the world, Santa Maria Novella will spread mysterious Italian wonder in New York City, launching L’IRIS their first eau the Parfum through an activation using flowers as timeless vessels of beauty and knowledge, installed by Popup Florist.
- Seedlip – Gansevoort Plaza South – The pioneer and world’s number one non-alcoholic spirit brand, Seedlip will share with attendees complementary cocktail samples featuring their range of nature-forward expressions, in an activation curated by McQueens.
- Soho Home – 401 West 14th Street – In-store floral installation, designed by Cape Lily.
- The Standard – 848 Washington Street – Botanically-inspired floral installation serving curated cocktails and free-spirited drinks.
- t.a. – 332 West 13th Street – In-store floral installation, designed by Carmen & Co.
- TF Cornerstone – Little West 12th and Washington Street – Flower Market sponsor TF Cornerstone will embody Brooklyn swagger to create a retro, floral-filled experience on the corner of Little West 12th and Washington St. Utilizing mid-century furniture and funky room accessories, they will inspire your NYC apartment #WFH goals. The activation, with flora curated by Brooklyn Blooms, will include an array of exotic textures and hues, including mudcloth print hand-painted onto monstera leaves.
- Theory – 40 Gansevoort St – Usher in warmer, longer days with Theory’s flower bodega, featuring blooms inspired by pieces from the brand’s Summer 2022 collection. Created in partnership with McQueens.
- The Chester – 18 Ninth Avenue – Cranberry Ginger Smash cocktails from The Glenlivet and complimentary popsicles from Island Pops accompanied by photo-worthy floral installation.
- Warby Parker – 819 Washington St – Stop by Warby Parker on Washington St. and treat yourself to a custom flower cookie from The Meringue Bakeshop, free with any sunwear purchase.
- The Whitney Museum of American Art – 99 Gansevoort Street – Presenting a series of free, on-site public programs and events celebrating Pride for visitors of all ages. Whitney Pride! activates the Museum building, the surrounding neighborhood, and the Whitney Lawn, a 6,000 square foot temporary pedestrian-only, grassy thoroughfare outside the Museum on Gansevoort Street, which will also feature a floral installation by FDK Florals. Whitney Pride! is part of the Museum’s ongoing commitment to support LGBTQ+ artists and communities and offer an inclusive space for all to gather and enjoy American art. For more information visit whitney.org/pride.
- Floral Installations – 25 floral plinth installations will adorn the streets of the Meatpacking District and are presented by Aurora Capital and William Gottlieb Real Estate (Ariston Flowers NYC), BallSB (Ball Horticultural), Cape Lily, Fête Florals, Flower Bodega, FlowerSchool New York, Jung Lee, Ora la Casa de Las Flores, Petal and Company, Polycarp Flowers, Raven Hollow Guild, Sage Realty (Flower Bodega), Simply Nia Design, Starbucks (Larkspur Botanicals, florals supplied by Prism Harvest), Taconic Partners (Raven Hollow Guild), Topo Chico (East Olivia), Van Vliet NY and Naranjo Roses and George Rallis Wholesale.
For more information on LEAF, please visit www.leafflowershow.com or follow on Instagram at @leafflowershow #leafflowerfestival.
L.E.A.F was founded in 2019 by Moira Breslin and is an independent organization championing the world of horticulture. The mission of L.E.A.F is to cultivate the growth of the industry in all forms, through creative and curated programming – to include ticketed events, pop-up gardens, installations and epicurean experiences – making horticulture relevant to today’s contemporary audiences. Inspired by other global cities’ celebrations of flowers, L.E.A.F is an opportunity to turn New York into a riot of color and provide a platform for all florists and designers to showcase their work.
For more information, please visit www.leafflowershow.com or follow on Instagram at @leafflowershow.
About Meatpacking BID
The Meatpacking Business Improvement District (Meatpacking BID) is the not-for-profit business alliance for the area whose mission is to support the business community and promote the neighborhood as an appealing destination for locals and visitors. The BID keeps the area clean, safe, and beautiful through the expert work of its clean team and landscapers. In partnership with the City’s Department of Transportation, the BID also manages and maintains the district’s public spaces and Open Streets program, represents the area’s business interests, ideates and produces dynamic events for locals and visitors, and manages marketing and public relations campaigns for the neighborhood. It’s a 24/7 neighborhood where New York City thrives.
The Meatpacking District is located on the west side of Manhattan and contained within the boundaries of Horatio St, 8th Avenue, and West 17th St. For more information visit www.meatpacking-district.com and follow @meatpackingny on Facebook, Instagram and Twitter.
About TF Cornerstone
TF Cornerstone (TFC) is a family-owned, vertically-integrated real estate development company with a commitment to long-term, multi-generational ownership and management. From initial planning, zoning, and financing through construction, leasing and management, TFC continues to cultivate and support the surrounding community long after a project’s completion.
Founded by Tom and Fred Elghanayan in 1970 with the renovation of a small brownstone in Lower Manhattan, TFC now owns and operates nearly 10,000 residential units in Manhattan, Brooklyn and Long Island City, and over 4 million square feet of commercial, office and retail space in NY, DC, VA and PA. With several momentous developments on the horizon, TFC continues to build on its tradition of long-term investment and ownership by acquiring, developing and repositioning residential and commercial real estate.
Dating back to its founding in 1910 as a florist collective, through today as a collection of thousands of local florists, FTD is dedicated to helping our customers find and give the most beautiful flowers. We power your local flower shop, providing resources, tools and operational infrastructure, to design, arrange and deliver fresh, exquisite floral arrangements across the US. Our goal is to guide people to more meaningful giving, bringing beauty through flowers to local communities. Visit ftd.com to learn more.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram’s® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson’s® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob’s Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.
Seedlip Non-Alcoholic Spirits is the pioneer and world’s number one non-alcoholic spirit brand* (IWSR, 2021), enjoyed by people in over 18 countries around the world. Founded in 2015 by Ben Branson, farmer and graphic designer turned master distiller, Seedlip empowers consumers to connect to their roots and the world around them authentically through its non-alcoholic, calorie-, sugar- and carb-free products, and sophisticated cocktail options. Seedlip makes implementing a balanced lifestyle possible by offering three nature-forward expressions made from six carefully selected botanicals: Grove 42, a bright citrus blend; Spice 94, a warm, aromatic variant; and Garden 108, a fresh, herbal spirit. Seedlip’s sophisticated blends won multiple medals at The Spirits Business Masters 2022, and the brand continued to be the undisputed leader in the on-trade Drinks International 2022 drinks report.
Honoring its commitment to the land it sources from, Seedlip is a member of 1% for the Planet and donates 1% of global revenue to grassroots environmental charities. Seedlip is honored to collaborate with champions in the nature space to showcase and celebrate the infinite definitions of nature, especially in the urban space. Today, Seedlip continues to innovate in the evolving non-alcoholic industry and nature – finding new ways consumers can enjoy Seedlip and connect to their roots with every sip. Available in local retail stores and for delivery through e-retail, each Seedlip bottle has an SRP of $31.99. For more information, visit www.seedlipdrinks.com and @seedlip_na on Instagram.
About Santa Maria Novella
Santa Maria Novella has been in Florence since 1221. Its legacy in the apothecary art crosses eight centuries where research, experimentations, magic, and wonder led to craft wellness and health preparations for body and home. Born as a Dominican friars convent, Santa Maria Novella is still flourishing in the same venue, and its flagship store in Via della Scala 16 in Florence is the third most-visited museum in the city.
What makes Santa Maria Novella so unique? The will to listen to each ingredient’s peculiarities and let nature speak its true self. It is also an ecosystem full of legends and tales that date back to the dawn of time. One above all? The story of Acqua della Regina: an homage to the bridal gift that Caterina de’ Medici brought to Henry II of Valois in 1533. Santa Maria Novella has recently celebrated 800 years of history, and it’s still lively as a bright rainbow, where ancient preparations don’t fear the proof of time.