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Smithers-Oasis Acquires Design Master

Smithers-Oasis Acquires Design Master

 

Big industry news announced today– Smithers-Oasis has acquired Design Master®, through an asset purchase. Florists around the world will undoubtedly be thrilled to have consistent access to Design Master’s popular products again soon. Manufacturing issues have caused disruptions in supply availability in recently.

Established in 1961, Design Master® is the leading floral spray color brand in North America and is sold in more than 30 markets around the world. Driven by color and design trends, the brand is built on the premise that Color Is King. Design Master was privately held until 1990, when its founder, Mark Addison, sold it to The Pennock Company, based in Pennsauken, New Jersey.

Dwight Larimer, President of Design Master, reflected, “Smithers-Oasis is our primary marketer and distributor of Design Master® brand products outside of the U.S. and Canada, so I know them and trust them. This is a tremendous opportunity, and I’m excited for this next step for Design Master and to join the Smithers-Oasis team.”

“Smithers-Oasis has been working with Design Master since 1983,” said Robin Kilbride, President and CEO of Smithers-Oasis. “Design Master® floral sprays and dyes are known for their exceptional quality, and we are excited to add them to our product offering alongside OASIS® Floral Products and FloraLife® Postharvest Products. We are also grateful to Pennock Floral, who has owned Design Master since 1990. The discussions among our three companies convinced us that the next step for Design Master’s growth is to be a part of Smithers-Oasis.”

Smithers-Oasis was founded in 1954 and is the largest worldwide manufacturer and marketer of floral products, selling into more than 130 countries.

Design Master will be operated as a division of Smithers-Oasis Company. Orders will be handled through the Design Master customer service department, and a wide range of support materials are available on its website, dmcolor.com.

About The Author

Jules Lewis Gibson

Flower Lover, President, Florists' Review

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