As the daughter of a keen gardener, you could say a seed was planted early on that, one day, Emily Michele Smith would work with beautiful flowers. It takes hard work and tenacity, though, to turn a passion into a thriving career, as she has done with her floral design company, Boutierre Girls . It’s an example of happy synchronicity between her work and personal life that some of her key clients belong to the beauty and fashion world – after all, Emily is a woman who rocks too-cool-for-school Swedish label Acne for startlingly early mornings at the flower markets, and has one of the most well-stocked beauty cabinets we’ve ever had the joy of exploring. “I love beauty products. I am quite a minimalist in general but my bathroom is chock full of products – some new and some old faithfuls. I very rarely wear a full face of makeup, or any makeup, really, so I’ve worked really hard to find products that suit my skin and help me look fresh, glowing and healthy. I have very sensitive skin that I think has been caused over the years from stress, medication and sun exposure. I truly feel my best when I have clear bright skin, very minimal or no makeup on, with my hair all pulled back off my face. Having temperamental skin is really frustrating, although it does in a way force me to take care of it and to see that beauty can be a useful method for relaxation. Leaving the house feeling like I’ve put in some effort on the self-care front always gives a brighter start to my day. If it’s a market morning, I’m generally awake at 3.50am and start my first morning routine. I wash my face with Dermalogica Essential Cleansing Solution […]
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Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
