Archives | Florists' Review

Creativity

Posted by Julia Marie P. Schmitt | Sep 4, 2019 | Creativity & Education |

Thanks to the crash of the high-tech industry a few decades ago, Dalia Bortolotti, EMC, freelance...

2019 Jim Johnson Cup

Posted by Marti Boone | Sep 3, 2019 | Floral Events |

“This third-annual competition showcased the talents of 17 floral artists from Texas and...

Not Just An Ordinary Kind Of Day!

Posted by Dawson Clark | Sep 3, 2019 | Floral Events |

“The Texas State Florists’ Association crowned the 2019 “Texas Designer of the Year” in a...

Solabee Flowers & Botanicals

Posted by Jane DeMarco | Sep 3, 2019 | Florist Spotlight |

Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.

Tropical Nouveau Bouquets

Posted by Hitomi Gilliam | Sep 2, 2019 | How-To Floral Designs |

“Blending nontraditional botanicals and hues can create a modern aesthetic for fall and...

Hands-on Hand-tied

Posted by Orit Hertz | Sep 2, 2019 | How-To Floral Designs |

“This modern hand-tied bouquet highlights the strength of vibrant color and striking...

The Business of (Profitable) Weddings

Posted by Alicia Schwede | Sep 2, 2019 | Main Theme Story |

The business of weddings constantly changes and evolves as new generations of bridal customers...

On Pins and Petals

Posted by Stacey Carlton | Sep 2, 2019 | How-To Floral Designs |

Designed for both form and function, safety pins also pierce and secure Hypericum berries throughout the bouquet. Experiment with building and utilizing a variety of botanicals
to make it your own.