Author: Alex Frost

As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…

Making the case for charging higher fees for faster delivery service. Read why you should reconsider how you structure your rates here…

As technology changes, so does the way we do business and the way consumers interact with our businesses. New shopping platforms, social media and YouTube have all contributed to new opportunities and growth. Learn More…

At what point do flower shops start printing their own vases in house? With many reliable 3-D printers down to $300 anyone these days can set up a vase “factory” right in his or her own store. Learn more!

Shoppers today don’t want to touch anything (except their mobile phones). People think danger lurks everywhere—from the gas pump to the ATM machine to the crosswalk

In the past, most florists were limited by geography in terms of how far they could expand their wedding, event or prom business. Those limitations no longer exist in today’s

By the time this article is published, we will either have found an effective treatment for COVID-19 or be dealing with a second wave of infections. I have faith that technology will quickly find a way to keep people

In order to properly manage the holiday rush, you need the right tools. Learn how having the right apps can help manage your busy schedules and sales to create holiday and year-round success. Read on […]

Flowers delivered as fast as possible with as little wasted product as possible. Learn more about Hyper Delivery […]

There is no doubt that a happy couple will always come back to you for all of life’s flower needs for the foreseeable future. This is valuable ongoing repeat recurring business, at 100 percent of the sale – much better than discounted incoming wire-service orders. Not to mention, the cost of customer acquisition is less because those clients are already your customers. […]

  “New iPad positions itself as a top tool for wedding and event planners.”  Product...