Two beautiful stores rise from the ashes of 2008’s Great Recession. In 2008, Solabee’s co-owner, Sarah Helmstetter, and I had both been managing floral departments in two different locations. The financial crisis hit, and within three months, our floral departments had lost 60 percent of business. It was a blood bath. I took a layoff option and set out to find work, which wasn’t there. Sarah and I teamed up to help each other.
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Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. Floral designers interpret paintings and sculptures at San Francisco’s de Young Museum. It’s 10 a.m. on Monday, June 3, and 115 floral designers, plus assistants, are racing the clock
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This new monthly column and corresponding video on floristsreview.com.com explores how talented owners of brick-and-mortar flower shops have become fi nancially and creatively successful. Each edition will feature a business owner/designer talking about how he or she is making his/her flower store deliver for customers, as he/she expands his/her floral art and provides financially.
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“Jenny Thomasson, AIFD, PFCI, EMC Design Director and Principal of Stems Florist.”...
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“Casey Godlove, creative director, and Eric Mourkakos, founder – PlantShed New York” ...
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