Keith Loria | Florists' Review

The Art of Permanent Botanicals

Posted by Keith Loria | Jan 19, 2021 | Floral Trends |

For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…

How We’ve Survived COVID

Posted by Keith Loria | Jan 5, 2021 | Floral Trends |

Sherwood Park, Alberta, Canada – Funky Petals Flower Shop, owner Laurie Trelenberg is a true craftsperson. Read about her creative, out of the box, ideas that have helped her business survive 2020 here…

Up, Up and WAY Away

Posted by Keith Loria | Dec 15, 2020 | Florist Spotlight |

Describing herself as a “seasoned entrepreneur,” Desiree Ontiveros has more than a decade of experience in the luxury lifestyle and fashion worlds, has found success in the balloon design business. Find out more here…

The Rise of Virtual Floral Design Contests

Posted by Keith Loria | Dec 9, 2020 | Floral Events |

COVID-19 has created a void floral design competitions, but several industry organizations have re-invented contest, to keep the competitive spirit, engagement and camaraderie alive. Read more…

New Jersey Florist Holds a Children’s Design Class

Posted by Keith Loria | Nov 18, 2020 | Floral Events |

After COVID-19 forced the cancellation of many of her weddings and events, @Jennifer Reed implemented a long-held idea of hosting a flower-arranging workshop for kids. Learn more here…

Inside Chic Fleuriste

Posted by Keith Loria | Oct 15, 2020 | Florist Spotlight |

@Laura Draghici never dreamed that she would grow up to be owner of one of the most popular floral design studios in the country. Learn how she did it in this month’s Florist Profile.

Celebrating Life’s Special Moments

Posted by Keith Loria | Oct 6, 2020 | Florist Spotlight |

Learn how Canadian Florists created a successful business by creating arrangements, “you would not see in a grocery store or anywhere else. They’re more stylish, they have more unusual flowers, they have more of a variety of flowers. And they’re put together in a very artsy way.”

Color My World

Posted by Keith Loria | Sep 25, 2020 | Floral Trends |

Systemic racism has become a topic of primary interest around the nation. As headlines blare news about racial disparities in the society at large, businesses everywhere are asking themselves two important questions: What inequities exist in our own organization, and how can we rectify them?

COVID-19’s Impact on Wholesale Florists

Posted by Keith Loria | Sep 10, 2020 | Floral Trends |

The coronavirus pandemic has impacted everyone, and the floral industry is no exception, with many in the field shuttering operations or facing uncertainty about the future.

Rebel Girl Floral

Posted by Keith Loria | Sep 7, 2020 | Florist Spotlight |

Rebel Girl Floral is not your traditional flower shop. At least that’s the belief of owners James and Sothea Keller, who wanted to create something different when they started the Long Lake, Minn.-based business in 2019.

Chicago Florist Staying Positive Amid COVID-19

Posted by Keith Loria | Aug 27, 2020 | Floral Trends |

When Kelly Marie Thompson was 22 years old, she had a big dream of starting her own flower shop. “I didn’t really have a business plan,

New Research Champions Instagram for Successful Houseplant Sales

Posted by Keith Loria | Aug 26, 2020 | Floral Columnists |

With so many people stuck at home due to COVID-19 restrictions, there’s been an even bigger resurgence in the popularity of houseplants. After all, with many people trapped inside