Source: Alexandra Farms Press Release

DATE: April 13, 2022

Become a Garden Rose Expert with the Alexandra Farms Certified Designer Program

Alexandra Farms and Holly Chapple Flowers are proud to announce the first certification program between a grower and a floral designer: the Alexandra Farms Certified Designer program!

Garden roses are unique from other roses, and these beautiful blooms deserve customized care. Our program is for everyone who loves floral design, with tracks for professional designers and garden rose enthusiasts.

Join Jose R. Azout, president of Alexandra Farms, and floral designer/educator Holly Heider Chapple for a 12-part course that will teach you everything you need to know about garden roses. You will learn all about these incredible flowers, from the history to varieties to the correct botanical vocabulary. You’ll gain confidence in caring for and arranging with garden roses, and the knowledge of how to better choose garden roses—particularly, to make a positive impact on the world through sustainable floristry.

Florists will benefit from elevating their knowledge and joining a supportive community that can help them grow. After completing the course, floral professionals will gain access to design recipes, special sales, early notification of new varieties, and the right to advertise themselves as an Alexandra Farms Certified Designer — AFCD.

We are building a community where designers can support each other in their work with garden roses and stay up to date on the latest news from Alexandra Farms. We hope you will join us!

Ready to learn more or enroll? Visit the Alexandra Farms Certified Designer website.


Alexandra Farms, located high in the Andes mountains of Colombia, is the world’s largest grower of fresh-cut garden roses. Since 2005 we’ve been dedicated to producing flowers with the best appearance and performance possible. Our collections include many unique and popular varieties with special shapes, colors and fragrances. Our long-lasting, award-winning garden roses are available year-round through wholesalers worldwide.

Jose Azout
Holly Heider Chapple