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Floristry Business Articles

Email Marketing Guide

Email Marketing Guide

Some consider it low-tech, but if it works (and it does—still), who cares? By Andrew Joseph Some people, when...

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Realistic Pricing

Realistic Pricing

Tips for pricing your flower arrangements so that they are affordable and appealing to your marketplace while...

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Retail Forecast 2023

Retail Forecast 2023

To weather the gathering clouds and growing turbulence in an economy that is predicted to continue to slow, retailers...

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Talking about FlowerTok

Talking about FlowerTok

TikTok’s #flowertok provides an unmatched way to reach new flower-loving consumers while delivering more target...

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