By: Jules Lewis Gibson The allure of garden roses is universal. This queen of flowers has played a major role in...
Your delivery execution says as much about your brand as the product itself. Is it time to up your flower delivery...
Tips for creating an authentic charitable marketing plan.By Jennifer HowardContinue Reading: 20min ReadAre you a...
Three florists share how the pandemic forced them to refocus their businesses—giving them a new lease on life in the...
We searched the world over to bring you some of today’s most creative and innovative floral artistsBy Kat Castagnoli,...
Flourish by embracing new social media features, like Instagram “Reels.” By Tonneli Grüetter When brands release...
A cascading bouquet, of grand proportions, is designed for a bride who wants to make a dramatic— and environmentally...
What exactly is an “Irithurium,” you ask? Let botanical artist Kristen Alpaugh explain it. By Kat Castagnoli, AIFD,...
