In Korea, traditional flower arranging—Cocoji—is reflective of the Korean people’s nature and artistic aesthetic. Learn this intricate, yet simple floral design and discover the history of this 2,000 year old art form here…
As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…
Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…
The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…
Talkwalker & HubSpot release a new report revealing how to be more successful with social media during—and following—the era of COVID. Now, more than ever, a sound social media approach can save a business in today’s COVID-19 climate. Read how…
For Danna DiElsi, founder of The Silk Touch in Norwalk, Conn., a long-term love affair with faux florals has grown only stronger over time. Read why…
WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….
From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…
