Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and...
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the...
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing...
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita...
Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It...
Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your...
Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year...
Tips for marketing, selling, buying and designing with faux flowers and plants—plus a few of the latest trends in this...
